A Smart Bear: Startups and Marketing for Geeks

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“She doesn’t deserve to be alive”

A Smart Bear: Startups and Marketing for Geeks

David Heinemeier Hansson doesn’t deserve to be alive either for instance — he makes millions of dollars at his bootstrapped, profitable, beloved business , he’s honored by geeks for creating Ruby on Rails , he’s a New York Times best-selling author and a race car driver, and all this with a 30-hour work-week.

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Guest post round-up

A Smart Bear: Startups and Marketing for Geeks

Andrew Warner, the interview host, summarized it well: "My hands were trembling as I was faxing eighty pages of the agreement over to the lawyers in New York City," Jason Cohen said about what it was like to finalize the sale of the company he founded, Smart Bear. How a smart bear built a company so he could sell it (Video).

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An Experiment with Guest Posts

A Smart Bear: Startups and Marketing for Geeks

I don't care if the guest has 4 RSS subscribers or 4 New York Times best-selling books. There's no sense in a guest-post that completely I agree with — I can just write that myself! Thoughtful counter-arguments help all of us think and learn. I will ignore the poster's fame. This isn't a popularity contest.

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Rise and fall: Three Lessons for Entrepreneurs

A Smart Bear: Startups and Marketing for Geeks

My father was raised in Brownsville , a poor section of Brooklyn, New York. Expo in New York : "I used to work in a liquor store from seven in the morning until ten at night for seven straight years, and the only days-off I took were to watch the New York Jets." [ starting at the 3:20 mark ].

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Uncommon Interview: Finding Fulfillment with Good Company

A Smart Bear: Startups and Marketing for Geeks

On the other side of this radio interview are Adelaide Lancaster and Amy Abrams , both founders of their own startups, both coaches and mentors to dozens of other startups over the years, and who together created and still run the In Good Company co-working space for women entrepreneurs in New York City. They’re really neat.

Cofounder 223
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How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

Marketing, advertising, positioning — they’re all forms of persuasive writing, just like an op-ed in the New York Times. But that’s how you build a hobby, not a company. What’s the answer? What are the initial questions your 7th-grade English teacher taught you to ask before crafting a persuasive piece?

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Jason: It’s Adelaide and Amy, two women who have a co-working space in New York specifically for women entrepreneurs. Women In Good Company. Is that what you said? Jason: No, it’s just called ingoodcompany.com. Melissa: OK. They just wrote a book where they interviewed hundreds of women entrepreneurs.

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