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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. It’s worth a quick read. Underbelly.

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Is Crowdfunding for Startups a Good Idea?

ReadWriteStart

A campaign should only be used if your product has a “viral” quality to it. Founders should consider other fundraising possibilities, such as traditional venture capital or angel investment, as well as non-dilutive funding sources such as grants or loans. The crowdfunding act itself becomes a marketing strategy.

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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Leadership Abilities Are A Must It’s natural to want a tech savvy and competent CTO. ); // Welcome to Mashable! Sign in with Facebook or Twitter to get started!

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How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.

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The Year’s 10 Best Movies for Entrepreneurs

Up and Running

Jon Favreau (who also wrote and directed the film) stars as Carl Casper, a head chef who is fired after a video of his spat with a food critic goes viral. Like Chef , it also offers an interesting look at how social and new media have helped independent artists/entrepreneurs compete with entrenched businesses that have deeper pockets.

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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Similarly, understanding that awareness is growing across the industry might prompt AirHelp to team up with a similar company (a non-competitor, but a relevant industry leader) to launch a dual campaign. On a scale from 0 to 10, how likely are you to switch to a competing product in the future? Brand consideration. Brand visibility.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Donate several of your products or services to a non-profit organization that is sponsoring a live auction and the proceeds will be donated to the charity.