Organic users typically have a higher NPV, a higher conversion rate, a lower churn, and are more satisfied than customers acquired through marketing spend. LTV heavy companies are in denial about this point.
“The Dangerous Seduction Of The Lifetime Value (LTV) Formula” by Bill Gurley
Source: abovethecrowd.com
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- gbattle said: Easy solution: cohort analysis by DATE and CAMPAIGN (if purchased).
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