A Smart Bear: Startups and Marketing for Geeks

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No, that IS NOT a competitive advantage

A Smart Bear: Startups and Marketing for Geeks

And even you could work 70 on-task hours per week, that's still blown away by 10 developers at a funded company or even 10 passionate open source developers working part-time. But working harder is not, in fact, smarter. We're cheaper. It's not bad to be cheaper. Are these assertions unfair? Do you have more false-advantages to add?

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

In fact, at WPEngine we’re already doing it in several ways: Contributing everything back to open source. We build our own WordPress plugins and make them open-source and free.

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Building in public forces true competitive advantage

A Smart Bear: Startups and Marketing for Geeks

For example, if Etsy open-sourced their entire stack, would that make it easy for a competitor to overtake Etsy? Now that Facebook has open-sourced their entire data center infrastructure, does that make it easy for a competitor to overtake Facebook as a social network?

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Pick one and own it

A Smart Bear: Startups and Marketing for Geeks

We're thinking of going open-source — it's free. You: Open-source is free like puppies are free. We do things open-source would never do. Bugs are a reality, and that's when open-source starts to become non-free in a hurry. I know, "most expensive" doesn't automatically imply "best!"

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Intense Asymmetry and Self-Flagellation

A Smart Bear: Startups and Marketing for Geeks

WordPress has impressive traction for an open-source tool, but it’s orders of magnitude less prevalent than it is today, so I can’t find customers in droves like we now do. circa 2008.) According to Erica’s criteria, let’s see who wins.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

No, wait, I'm sorry, the real question is: What are you going to do when there are four totally free, open-source competitors? Indeed, most of the innovations we've made at Smart Bear in the art of code review have already been duplicated by both commercial and open-source competitors.

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Marketing Platform Independence

A Smart Bear: Startups and Marketing for Geeks

WordPress itself is open source; Automattic (the company behind WordPress) couldn't kill off this community if they tried. Unlike Twitter, where social media marketing consultants don't care which Twitter clients are most popular. Unlike Apple, where they rule with an iron fist no matter the consequences.

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