article thumbnail

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.

article thumbnail

eCommerce: A VC Story [guest post]

VC Cafe

For example, some companies may choose to outsource their SEM activities, some may decide that their R&D can be outsourced, while others may eventually outsource customer support. Just look at the history of computer hardware retail, for example, in considering the potential for other eCommerce sectors.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. One that is powered by three drivers, each of which is a part of a major trend: The use of platforms enabled by open source and free software. What are the characteristics of a lean startup?

Lean 168
article thumbnail

The Cost Equation for a Startup is Better Than Ever

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 255
article thumbnail

You Don’t Need to be Rich to be an Entrepreneur

Startup Professionals Musings

Now, with open source software components, and low-cost development tools, the same job can be done by one good hacker for a few thousand dollars. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

article thumbnail

Reincubate: Blog: Chief Technology Officer job description (for web, start-up or corporate)

www.reincubate.com

Past contribution to one or more Open Source projects. Ability to explain to the following technologies, standards and regulations to non-technical staff: AJAX, UNIX, RFC, W3C, HTTP, RDBMS, SCM, SEM, PBX, SEO, P3P, PCI-DSS, DPA, XP. Tactical Draw-up and control complete IT operational and capital expenditure budgets for IT.

article thumbnail

Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c. How to listen to customers, and not just the loud. Seth Godin: How often should you publish?