A Smart Bear: Startups and Marketing for Geeks

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

It could be a new partner willing to work for stock. Which of your business operations do you hate? Part of why you're in business for yourself is creating something from scratch and delighting customers, but the fact is that most business operations just suck. It could be a part-time consultant. It could be an intern.

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Don't write a business plan

A Smart Bear: Startups and Marketing for Geeks

Trouble is, this advice is inconsistent with how real (small) businesses operate , as you can often see for yourself in the same articles that promote the use of the business plan. But later she quotes a successful entrepreneur who admits "We operated with no real plan for years" and "Things don't generally go as planned.".

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Episode 3: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

Kind of the model that Game Fit sites have where you partner up with somebody and you support each other as you try and do one more lap or push up. We actually, one of our partners is a fluent speaker of Spanish, which is one of the reasons we brought him on. I think those are your natural allies and those are your natural alliances.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

We been managing the field by plan more than 75 enterprise customers and channel partners. First of all, the enterprise level processes and the one like you described, where there is one or two people just trying to do basic sales with Highrise, extremely different context that they operate in, and different price points, by the way.

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A Tradeshow Checklist, born of experience

A Smart Bear: Startups and Marketing for Geeks

Potential partners. Your demos and note-taking must operate without being online. Bloggers you like, especially if you wish they'd write about you. Existing Customers. Potential customers currently trialing your stuff. Your vendors. Your competition. Proactively set meetings. Call/email everyone you can find. Use LinkedIn every night.