A Smart Bear: Startups and Marketing for Geeks

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Why your company should have a single email address

A Smart Bear: Startups and Marketing for Geeks

Then, as we did start exposing multiple email addresses like sales@ , support@ , billing@ , partners@ we also started to inflict headaches to our prospects, clients, partners … Why should those people, who know less than us about Lokad, be responsible for decoding our emerging corporate layers to figure out the right mailbox?

Email 267
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Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

It’s unlikely the product is sufficient out-of-the-box, and you might need in-house professional services or to partner with consulting firms for implementation. 10,000/mo means larger companies only. If something goes wrong they’ll cancel and not be willing to pay out the rest.

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Capturing Luck with “or” instead of “and”

A Smart Bear: Startups and Marketing for Geeks

You could get your first few hundred customers through GoogleAds, or Facebook ads, or affiliate sales, or targeted outbound sales, or partnering with a high-profile reseller, or great press about your unique brand and message, or other ways. Consider marketing channels. Only one of these needs to work!

Affiliate 245
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The right way to position against competition

A Smart Bear: Startups and Marketing for Geeks

In fact, it's quite possible that we'd end up partnering with or being bought by A, B, or C exactly because our idea is similar but out of their reach. There are similar competitors A, B, and C, but they're not targeting this niche because of X, and would be hard for them to switch into this niche because of Y.

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Startup Therapy: Ten questions to ask yourself every month

A Smart Bear: Startups and Marketing for Geeks

It could be a new partner willing to work for stock. "Help" doesn't necessarily mean a proper, 40 hours/week (OK, who are we kidding, 60 hours/week) employee. It could be a part-time consultant. It could be an intern. It could be an outsourced office assistant. Which of your business operations do you hate?

Startup 315
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You’re a company when…

A Smart Bear: Startups and Marketing for Geeks

TO EVERYONE AT WP ENGINE: My hope is that being an essential part of this unique journey is your dream too, not just mine, and that you’ll point up to that sign five years from now and explain to the children in your back seat that it’s there because of you , not because you were “there for the ride,” but because you actually (..)

RSS 309
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Hiring Employee #1

A Smart Bear: Startups and Marketing for Geeks

You’re hiring a friend, a trusted partner, someone you’ll be spending 10 hours a day with for the foreseeable future. Or maybe one of them will be interested himself. That’s happened to me a few times.). Don’t be trapped by what you think hiring “should” be.

Hiring 282