Brandanew

JUNE 5, 2015

Usually, we’ve not covered Startup case studies on the blog so far. But the increasing number of questions we get by other Startups, prompted this one. I was thrilled with the progress- there are products and Startups that create success in publishing (still) lifted my spirits up plenty.

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Brandanew

MAY 4, 2023

Today we are officially moving to the Peerbagh Journal as an official partner for weekly newsletters. For the last 9 years, Brandanew’s audience has had tons of content coming from this blog, as well as newsletters, and social media content from various channels. All these topics are a common area of interest.

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Brandanew

AUGUST 13, 2015

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. For a small business or a Startup, the most updated part of the website is a content rich blog. And, as we speak, my answer on where to start is simple: Content Marketing.

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Brandanew

OCTOBER 13, 2015

So, if you’re a Startup, small business or a large company with a relatively new content team, take note! As a Startup owner myself, I have realized the merit of having a documented strategy. RELATED: Partner with Brandanew to define your 2016 Content Marketing Strategy. And this is not fluke! The Trojans were slaughtered.

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Brandanew

MAY 6, 2016

With a strong background in business development, today we have Partner and Executive Vice President at Acquirent, Geoff Winthrop sharing his thoughts on the new world social sales. About Guest Author: Geoff Winthrop serves as Partner and Executive Vice President at Acquirent, LLC. Time to take notes. Over to Geoff!

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Brandanew

DECEMBER 2, 2015

Currently these moments are curated with the help of media partners including Mashable, Buzzfeed, New York Times etc. And this is likely to be opened up to other partners in the future. If you’ve just heard Startup Podcast from Gimlet, you’ll know that for some this is still a controversial topic.

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Brandanew

SEPTEMBER 12, 2016

Oh, and, remember to create a social media etiquette policy for all your employees and partners, so that you’re well prepared. Remember, social media can snowball into something much greater in magnitude than you can imagine. It pays to think before you blurt out! What are some of the worst social media examples you saw this year?

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Brandanew

MAY 31, 2015

These posts are aimed at being a resource hub for Content Marketing FAQs for any startup, small business or individuals or large firms interested in Content Marketing, Startup culture and branding. <ps: time FLIES in a Startup, don’t you think!> > Why Startups Fail- Especially on branding and marketing.

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Brandanew

JANUARY 9, 2018

LinkedIn and Starbucks have partnered for “ Mentor Mondays ” where LinkedIn basically reached its entire base for nominating themselves as mentors. It’s good to think about who your brand can partner with, or what new experiences you can create for your audience. Follow the Audience: Making Your 2018 Brand Agenda.

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Brandanew

JULY 1, 2015

As an authentic brand and a Startup ourselves, our aim has been to create a storyboard for ourselves too, to be discovered by our clients. These were around: original content, design/ visual thinking, startup/ SME focus, digital storytelling techniques for authentic & earned engagement. We are delighted that things are functioning.

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Brandanew

OCTOBER 3, 2015

While big brands have good following because their brand names have existed for a long time, it can be a bit harder for new brands or Startups. With the arrival of one of the biggest events in the world in 2010, Adidas choose to partner with Facebook to connect with football fans around the world and join the conversation.

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Brandanew

SEPTEMBER 28, 2015

But our partner, Gaurav was from U of M (University of Michigan) and had spent a lot of time at the Brewpub. But our partner in India has huge plans. As a small company owner and the service partner of Startups & small businesses, it’s always interesting to learn the many ways in which businesses think and plan.

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Brandanew

MARCH 16, 2016

As a Startup owner of a company that creates original content for brands & individuals, the best part about my job is meeting people from varying fields online and in person. You are a startup founder, a small business owner, an author, painter who want to create more business opportunities online. And listening.

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Brandanew

SEPTEMBER 3, 2015

From managing a baby Startup to the most effective content marketing strategies, read through further… Say hello to the new office! hello #annarbor #smallbiz #startup #remoteworking pic.twitter.com/zDXWvSd1I8. As B2B partners tend to be detail oriented high quality content is a great way to engage with them.

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Brandanew

FEBRUARY 8, 2016

As Startups, how do you ensure that your writing makes you stand out? Have you had situations where you’re talking to a partner, a sales lead, an investor…or any stakeholder. How do you ensure that your writing will attract your sales lead and create conversions? Here’s a list of few tools and ideas that will help!

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Brandanew

AUGUST 18, 2015

With every new Startup now, the first thing after acquiring the brand name and URL is to open a Facebook fan page and a twitter handle. A client of ours was trying to speak with their sourcing partners recently. One of our Startup friends, Pratilipi shared earlier that 80% of their total traffic comes via Facebook, which is a LOT!

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Brandanew

AUGUST 24, 2015

For this reason, working with clients and partners who focus on building a strong work culture, trust and awesome working relationships automatically brings out the best in us ! As a founder of a Startup, it makes me immensely proud when our firm and team gets such wonderful opportunities and platforms to share these stories.

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Brandanew

OCTOBER 3, 2016

Some of these stories have been published with external partners that I wanted to summarize and share here for the Brandanew readers. So, if you’re wondering how to achieve this feat for your brand, and basically how to scale content and social, tips here will help! Learn how to scale content and social. Start with an eCourse HERE.

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Brandanew

AUGUST 25, 2015

As a Startup, small business or a niche brand, there’s definite merit in reading further, I say. Or does the museum work with external partners to implement these techniques? Van Gogh Museum Team : We do not produce digital products ourselves, but in close cooperation with our external partners.

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Brandanew

JUNE 22, 2015

These points are written in context of how a brand/ startup can work with Twitter influencers, and the present gaps that they experience. If partnering with a an influencer, it is critical to be able to find subject matter experts. T he problems with fake digital influence, does not stop at the paid unrelated followers alone.

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Brandanew

AUGUST 31, 2016

Research by Content Marketing Institute (and partners) shows that only 32% B2B businesses in 2016 had a documented content strategy. And at the same time, 48% businesses cited a documented content marketing strategy as the reason for their overall improvement in content effectiveness.

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Brandanew

NOVEMBER 18, 2016

Watch out for the following challenges and set up a plan to overcome them: Finding the right influencer – In the Augure study, 75% of marketers reported encountering the challenge of finding the right influencer partner. Working with someone who does not truly persuade or understand your audience could seriously hinder your efforts.
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Brandanew

DECEMBER 14, 2015

Partner with Experts. The more in-depth your research is, more the number of people who help you take the cause ahead. Think long-term. Quality content helps you build emotional contacts and raise awareness and action. It is always a good idea to have an expert in the field you’re targeting, on board.

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Brandanew

SEPTEMBER 24, 2015

Give us a shout-out if you needed a thought partner! And lastly, please don’t sound too pushy – it puts people off instead of nudging them to interact with you! . How are you doing on your contests? The post 3 Brands To Inspire Your Next Social Contest! appeared first on Brandanew.

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Brandanew

JANUARY 8, 2016

Most small business and Startup founders are talking about customer engagement and social presence beyond the customary likes and one-post-a-month schedules. Hassan has a knack for innovation, a maven in marketing and is obsessed with startups! Justin Kerby , Managing Partner, CaveSocial. Tool 12: ShareTally.

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Brandanew

MAY 11, 2016

In relationships with others, research states that we often tend to include our partners as a part of our self-concept. It’s important to understand what motivates your community and audience and deliver consistently as a brand. Have a cognitive merging effect. Expressing it through language, our self-identities are often merged.

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Brandanew

MARCH 30, 2016

You have to learn to trust your employees and partners, before you can embark upon a journey that is meaningful. He makes unlikely allies to fight against the common adversaries. This is an idea that should serve the businesses when they are looking for partnerships. Success is a team sport.

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Brandanew

JULY 20, 2016

”- ” Jonathan Dien, Partner, Gravity Tank, AdWeek, 2015. Their framing of American-made harkens back to heritage and a high level of craftsmanship, and it puts them into the luxury space in an aspirational way.”- What are you doing to win?

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Brandanew

DECEMBER 9, 2016

He lives with his partner of ten years, Jen and their son Cody. Currently he blogs about Branding & marketing for Brand IQ -a Los Angeles based brand strategy firm that specializes in helping businesses with consumer insight & market research. The company offers full-service qualitative and quantitative consumer research strategies.

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