article thumbnail

9 No-Nonsense Social Media Tips Your Business Can’t Ignore

YoungUpstarts

A style guide can contain rules for any aspects of communication you want to be handled consistently by all who represent your company (customer service, marketing, public relations, sales, etc.). Accept that you will probably need to “pay to play” if you want to expand your reach significantly.

article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

While some might have seen the backlash against Nike as a public relations nightmare, the company didn’t waver. To get quick wins, the likelihood is you’re going to have to pay to play. However, it’s important to pay and play wisely. And it was rewarded for it. image source ).

article thumbnail

28 Entrepreneurs Explain The Future Trends They See in Their Industry

Hearpreneur

Marketing and public relations trends will most definitely move towards diversifying the image and representation of brands and businesses. Influencer marketing will be less pay-to-play and more like earned media, on the obvious Youtube and Instagram but also on other community-driven platforms whether visual, audio, or written.