Occam's Razor

OCTOBER 21, 2013

A lot of the keywords I used to add to my campaigns came from the long, long tail I saw in my organic search data (I would take the best performers there and use PPC to get more traffic) and from competitive intelligence research. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail.

Search 154

Search SEO Analytics Engineer 154

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

Ed also has a rep for website flipping, having earlier in his career sold his website portfolio for $5 million dollars. For example, Ed was one of the first marketers to heavily test Facebook Flyers (Facebook PPC Advertising) and then report back his results.

Internet 79

Internet Marketing SEO Social Media 79

The Equity Kicker

FEBRUARY 6, 2012

Our portfolio company Conversocial has done a fantastic job recently raising their profile on a limited budget. The traffic is just about all organic (there is very little PPC) so the increase can all be attributed to the activity described above.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

MARCH 14, 2013

Instead, smart investors spread their investments around to a diverse portfolio of stocks, bonds, mutual funds, cash and other assets. Having a diverse portfolio of sales leads from both inbound and outbound lead generation efforts is the best way to keep your sales team busy closing deals.

Lead Generation 66

Lead Generation B2B Portfolio Sales Cycle 66

VC Adventure

AUGUST 27, 2009

(..)

PPC 48

PPC Portfolio Marketing 48

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Occam's Razor

AUGUST 9, 2016

SEO & PPC, Because You Should! You spend money on SEO and PPC. If this were your data, start with questioning your PPC landing page strategy and then move to looking at your top SEO landing pages, and then look at bounce rates and next page analysis for those that stay. Play with Enhanced Ecommerce Reports. It is painful.

Analytics 60

Analytics Metrics eCommerce PPC 60

VC Adventure

AUGUST 10, 2010

At the end of his post Brad lists out the companies in the Foundry portfolio that started as seed investments ( AdMeld , Gnip , Lijit , Mandlebrot , Next Big Sound , Standing Cloud , and Trada ). If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try.

Syndicate 74

Syndicate Syndication Due Diligence SEM 74

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages. Remember the two questions above.

Framework 163

Framework Marketing Metrics Audience 163

VC Adventure

AUGUST 27, 2009

(..)

PPC 48

PPC Portfolio 48

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

I don’t think a consumer services web-based start-up is the best idea for the aspiring entrepreneur for two reasons: When Internet businesses can no longer afford PPC Google Advertising , that industry has become ironically crowded, and you’re going to find yourself drowned in expenses with no branding traction.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Duct Tape Marketing

APRIL 14, 2022

If I can build a partner program using software with a thousand different partners, with a thousand different tactics, I, I have inherently a, a diversified portfolio. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? They are the partner and the supplier are all in one. It's also not something.

Marketing 89

Marketing Affiliate Channel Software Review 89

crowdSPRING Blog

MAY 23, 2014

3 Key PPC Metrics Are Lying To You. 21 free tools for perfecting your portfolio | Webdesigner Depot – crowdspring.co/1lDrOSB. The Single Biggest Reason Most Entrepreneurs Fail in 2014 – crowdspring.co/1jzW3Oy. Product lessons we can learn from Google+ | Inside Intercom – crowdspring.co/1o6ZpYG. 1gj2qVK.

Social Media 93

Social Media Small Business Design Media 93

crowdSPRING Blog

JULY 19, 2013

Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. Responsive Freelance Portfolio Designs | Web Design Mash – [link]. Now B&M stores are tracking too – [link]. ” [link]. The drooling over the potential of native advertising is becoming silly – [link].

Social Media 94

Social Media Small Business Design Media 94

Hearpreneur

JULY 20, 2018

That idea extended beyond the colors to the name when I started to think about how to position my agency as not just doing SEO or PPC. So often a marketing company will have a name that really makes it appear to only be a Social Media or PPC or SEO company and that was something I really wanted to avoid.

Naming 72

Naming OTC Entrepreneur PPC 72

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? From a Venn -diagram.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

OCTOBER 24, 2016

Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

JULY 1, 2008

If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Or run PPC campaigns that are geo targeted to deliver a certain message / call to action on www.google.com to potential customers in California, Michigan and Georgia.

Analytics 116

Analytics Conversion Campaign Channel 116

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Behavior covers everything that happens after the person lands on our mobile or desktop site. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

SEPTEMBER 29, 2009

Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). A common mistake in this case is to simply focus on one outcome. Sounds dicey!! :)). So there you go.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

APRIL 21, 2014

They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. Finally, and only lastly, I blame the management teams. They still tend to think of digital as a fulfillment channel. strategies). But they don't realize the cost.

Analytics 131

Analytics Marketing Campaign Metrics 131

ConversionXL

AUGUST 14, 2019

As their PPC agency, we had to justify this dip. Compare blog post performance to editorial decisions Page Google Analytics (Site 1) Google Analytics (Site 2) Compare the performance of two websites Visualize the performance trend of a portfolio of websites in a single chart or table Any Dimension.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 6, 2009

If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: Excellent Analytics Tip#3: Turbocharge Your SEM/PPC Analysis. If I choose Medium and High ("bring it on!" " :)) I get a list of 35,486. You can't.

Search 103

Search PPC Matching Analytics 103

Duct Tape Marketing

AUGUST 29, 2013

Marketo uses a portfolio of content that includes articles, white papers, brochures, case studies, product data sheets, resource libraries, presentations, videos, and even more advanced content such as eBooks, podcasts, webinars, workbooks, and online courses. 67% say content targeted to their job function is more valuable.

Demand 65

Demand Tampa Marketing B2B 65

Transformify

DECEMBER 7, 2019

All job listings are syndicated with some free job boards, but you need to pay a flat fee or on a PPC basis for an additional traffic boost. Are Links to Candidate Portfolio and Social Media Profiles Supported? If this number is exceeded, a fee of USD 40 applies per additional job listing. Candidate Matching Algorithm.

Hiring 95

Hiring Syndicate Syndication Social Media 95

crowdSPRING Blog

AUGUST 31, 2012

Industry Survey: PPC Is Losing Ability To Generate Leads – [link]. 20 Fresh and New Portfolio Sites Design – [link]. Branding and Consistency: Lessons From Morton Salt – [link]. The Trouble With Online Advertising – [link]. Amazon Researchers Say Pinterest Doesn’t Generate A Lot Of Sales – [link].

Social Media 91

Social Media Small Business Design Technical Review 91

Occam's Razor

APRIL 23, 2012

Working ever harder on understanding your content, CMS and business strategy to do ever better SEO and PPC. An optimal inbound marketing portfolio will have balanced Owned, Paid and Earned channels.]. It will incentivize the right behavior. It will drive the % of Search Traffic graph to go up and to the right (bigger piece of the pie).

Metrics 152

Metrics Analytics Search Conversion 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." When you review the portfolio of segments being used by your Squirrels, ensure that they have Acquisition, Behavior AND Outcome segments. The primary manifestation of this is expressed in English (or native country language).

Analytics 140

Analytics Web Metrics DC 140

ConversionXL

APRIL 9, 2013

If you’re using landing pages to drive PPC traffic to, and you want them to buy something – you’re probably using one too (or should!). If they’re using stuff like ‘leverage’ and ‘our principals are standing by’ in their portfolio copy, run! Some call them minisites, some say one-pagers.

Sales 133

Sales Design PPC Video 133

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " This quarter the goal of our PPC campaign is to get that to $2. " Let's say you have a stock portfolio with someone like E-Trade. If we make real-time decisions, let's get real time data.

Metrics 166

Metrics Marketing Search SEO 166