Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. This in turn mandates new SEO (and PPC) strategies, if we don't want to fail. Here's an example.

Search 154

Search SEO Analytics Engineer 154

The Next Web

JANUARY 21, 2014

Testimonials are great addition to your portfolio, especially if you can get a big client to vouch for your work. You could choose to run a PPC campaign online, use a client like MailChimp to fuel your email communications, conduct a letterbox drop or simply start a blog and promote your content. Market yourself.

PPC 154

PPC Campaign .Net Social Media 154

Entrepreneurs-Journey.com by Yaro Starak

FEBRUARY 22, 2010

Ed also has a rep for website flipping, having earlier in his career sold his website portfolio for $5 million dollars. For example, Ed was one of the first marketers to heavily test Facebook Flyers (Facebook PPC Advertising) and then report back his results.

Internet 79

Internet Marketing SEO Social Media 79

Venture Chronicles

DECEMBER 20, 2011

Brand Marketing Meets PPC: In most companies marketing exists in two forms, brand management and promotional marketing. On the latter we have seen a revolution in how companies advertise, increasingly around the notion of pay-per-click (PPC) that provides immediate and detailed performance metrics upon which ROI can be calculated.

PPC 32

PPC Social Network Mobile Campaign 32

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

2) If You’re Selling Consumer Services Through The Web, How Set Is That Consumer On The “Big Guys”? If you want, have a suite of products just like a hedge fund manager would have a portfolio of stocks, etc. B2C (business-to-consumer) marketing is done via repetition, repetition and more repetition.

Oklahoma 76

Oklahoma Stock B2C PPC 76

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). You can even get great first-step guidance about how to rebalance your portfolio from that last column.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. SEO & PPC, Because You Should! You spend money on SEO and PPC. Play with Enhanced Ecommerce Reports.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. They have still not embraced the strategy for optimizing for marketing portfolios and still obsess about optimizing silos (they learned this from their TV, Print etc. All web analytics tools by default don't measure time on page for a bounced visit.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116

Occam's Razor

SEPTEMBER 29, 2009

The web rocks!]. Very often when you run branding campaigns your goal is simply to introduce your business (like we are trying to do with Market Motive , our start up that provides certification courses in Web Analytics, SEO, PPC, PR etc etc). Web Analytics. Measurement Recommendations for Desired Branding Outcomes.

Campaign 128

Campaign Analytics Metrics Search 128

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Teach your company to optimize their digital strategy for a portfolio of outcomes, macro plus micro. Behavior covers everything that happens after the person lands on our mobile or desktop site. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

OCTOBER 24, 2016

For example, checkout my list here: Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Can you see how savvy the company's people, process and structure would have to become to allow optimization of a portfolio of outcomes, rather than just one (conversion rate)? It is hard to optimize for the entire portfolio.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Macro Business Context: The Big Deal.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

For example, we wanted to demonstrate to a client that the keywords we tracked in Advanced Web Ranking (AWR) correlated with an increase in organic traffic: Our blended data combined organic sessions from Google Analytics with AWR’s Visibility Score. As their PPC agency, we had to justify this dip. Date was our join key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

APRIL 6, 2009

The second source of data are the logs from googlebot that indexes the world wide web and all the pages (and your site). If you are a Paid Search Marketer (PPC) then use SbKT to identify relevant long tail keywords and their corresponding landing page. Maximize for the portfolio. #3: " :)) I get a list of 35,486.

Search 103

Search PPC Matching Analytics 103

Occam's Razor

APRIL 23, 2012

This metric has been in every tool since we started torturing web server logs to measure hits (!). The web is littered with examples of this awfulness. If the web analytics dashboard prominently measured Visitor Loyalty, would they still create link pukes? Page Views vs. Visitor Loyalty. What does Page Views measure?

Metrics 152

Metrics Analytics Search Channel 152

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." Most companies hire a Web Analyst, Sr. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth. Bonus : Kill Useless Web Metrics: Apply The "Three Layers Of So What" Test.

Analytics 140

Analytics Web Metrics DC 140

Occam's Razor

APRIL 29, 2013

If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " Universal search for example means that personalized results will not only look for information from web pages, they also look for YouTube/Vimoe videos, social listings, images of course, and so on and so forth.

Metrics 166

Metrics Marketing Search SEO 166