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What Startups Can Learn About PR and Crisis Management

Both Sides of the Table

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. With portfolio companies I’m always involved in the planning phase. Have a PR Strategy. Year round.

PR 329
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We’re Hiring a Platform and Operations Associate at NextView

View from Seed

You will also spearhead internal initiatives to help support the success of our 100+ exciting existing portfolio companies. Supporting other external PR and media relations for the firm. Formulating and executing on NextView’s social media strategy and managing multiple social media presences and communication channels.

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Investors Think They’re More Impactful Than They Actually Are

VC Adventure

Indeed, many firms even institutionalize the practice of providing help to portfolio companies through extensive platforms that may include PR, talent, marketing, technical, and other help (sometimes offered for free, sometimes offered ads a pay-for-service, but often at below-market rates for those services).

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A checklist for your funding announcement

Version One Ventures

Over the past eight months, many companies in the Version One portfolio have released funding announcements including Uniswap , Jam , SilviaTerra , Patch , Premadonna , Cap Hill Brands , Opyn and Cape Privacy. For example, one of our portfolio companies delayed their announcement due to the inauguration. Founder’s announcement.

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Here’s How to Do PR on a Budget

Both Sides of the Table

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR?

PR 319
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How to use PR Firms at Startups

Both Sides of the Table

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349
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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. We obviously heard what Greycroft’s portfolio companies did and what their vision for the future was.

PR 279