Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. We obviously heard what Greycroft’s portfolio companies did and what their vision for the future was.

PR 279

PR Technical Review Portfolio Customer Development 279

Both Sides of the Table

AUGUST 14, 2011

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#

PR 329

PR Management Startup Vietnam 329

Both Sides of the Table

JUNE 29, 2014

As my friend Brian Solis once told me “PR stands for ‘public relations’ not ‘press release’ ” On Tweetstorming. I have at least 2 portfolio companies that wanted to build discussion forums into Twitter years ago (one actually built then scrapped it) even before a Tweetstorm was a thang.

Social Media 307

Social Media PR Media Venture Capital 307