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Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

Our portfolio company Top Hat just closed a $22.5M (USD) Series C round. And selling to institutions requires a long sales cycle. Top Hat adopted a bottoms-up approach to distribution, as covered in the Globe and Mail article: Sales took off after Top Hat ignored advice and flipped its sales strategy.

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Finding new Market Opportunities in Food Business: A Case Study of GOPA Pakistan

Where to Play

Their root lies in a small ice-cream manufacturing and sale unit which was established back in 1988. In 2000, they included tentage into their portfolio and since then they have established themself as a premium brand in marriage event management. Time to revenue is low due to short transactional volume and the short sale cycle.

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My Life as a CEO (and VC): Chief Psychologist

Both Sides of the Table

Matt Blumberg, who runs one of Fred’s portfolio companies, Return Path, follows up with an additional three : Don’t be a bottleneck (make sure you aren’t holding up people’s work). This is akin in the US to having sales staff in NY, SF & LA with your HQ in one of these locations. It doesn’t seem fair.

Ireland 319
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Money Doesn’t Talk. Why Most Startups Aren’t Announcing Their Seed Financings

Hunter Walker

And my sense is the trend carries outside of our portfolio these days. Word of mouth spreads faster and sales cycles are shorter. Not because they’re all operating in stealth or pre-product – in fact some already are earning $1m+ in revenue per annum. What’s changed?

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Sales Representative UK -HR Software

Transformify

Within the framework of enlarging our client base and increasing product penetration among our clients in the UK, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

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Sales Representative India -HR Software

Transformify

Within the framework of enlarging our client base and increasing product penetration among our clients in India, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.

India 40
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Sales Representative US -HR Software

Transformify

Within the framework of enlarging our client base and increasing product penetration among our clients in the US, the Sales representatives are responsible for sales of the Transformify's HR software portfolio.