Both Sides of the Table

JANUARY 22, 2014

SEO marketing vs. social marketing. I would call their portfolio companies and ask how helpful or not they’ve been. look at their portfolio list. The problem with this is that past successes aren’t always relevant to future ones as the methods and environment of the past may no longer apply. Think of web vs. mobile.

Portfolio 364

Portfolio Chicago Sales Incubator 364

Both Sides of the Table

MARCH 25, 2016

Equally, hoping to unseat TripAdvisor without understand their SEO strengths and how much it would cost to knock them down would be naïve. That marketing can be PR or SEO or influencer distribution or other forms of “unpaid” marketing. That’s why Ring is amongst the fastest growing company in our portfolio.

Startup 150

Startup Seed Money Software Review DC 150

Both Sides of the Table

JULY 14, 2010

Let’s say you have a marketing department with an incredibly talented leader who knows SEO, SEM, social media and how to hit the ball off the cover on press coverage. One of my favorite sayings in this area comes from a portfolio company, RingRevenue , who like to say “ease of use = use and use = revenue.&#

Development Team Review 323

Development Team Review SEM Channel Social Media 323

Both Sides of the Table

APRIL 4, 2011

One of the things I discuss the most with the portfolio companies I’m involved with is that “you manage what you measure.”. How many adds came through organic SEO? For example, if you have developers, content people or SEO folks working on SEO programs you’ll need to allocate their time / costs to this effort.

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). And these ideas have ways of seeping into board discussions with portfolio companies as in, “have you ever thought about trying A, B or C?&#

Early Stage 380

Early Stage Stealth Marketing Startup 380

Both Sides of the Table

JANUARY 3, 2016

Each VC has their own take on which services to provide and mostly they’re free but some smaller VCs charge portfolio companies for use of these services but usually at a cheap cost. The reason that marketing resonated so much for us as a 2016 priority is: Portfolio. Kerry brings experience from all parts of the marketing mix.

Portfolio 150

Portfolio PR Partner Early Stage 150

Both Sides of the Table

JUNE 12, 2013

Later on he would offer to share his advice on SEO with other portfolio companies. He would send deals. He was eager to introduce me to his angels – a great group that I didn’t know at the time. He would offer his time to Launchpad LA companies. Jason could ask me just about anything now.

Los Angeles 407

Los Angeles PR Networking Partner 407