Startup Professionals Musings

JUNE 4, 2021

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, despite low SEO rank). Thus I recommend that you stick with organic search, and use SEO to raise your ranking. Marty Zwilling.

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Startup Professionals Musings

MARCH 23, 2013

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). This is NOT the same as Search Engine Optimization (SEO). Cost per action (CPA).

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Startup Professionals Musings

OCTOBER 3, 2010

This is NOT the same as Search Engine Optimization (SEO). SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. For sites displaying the ads, this is called pay per click (PPC). Cost per action (CPA).

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ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Optimonk’s PPC Cheat Sheet , for example, helps people make their ads more profitable. Educates; 2.

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Duct Tape Marketing

AUGUST 29, 2013

Improve SEO and Traffic. For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners. Content marketing objectives tend to fall into 2 categories: 1) Brand engagement. Improve brand perception. Become a thought leader. Increase loyalty.

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Transformify

DECEMBER 7, 2019

Are the job listings syndicated with external job boards? Usually, some job listings are syndicated for free and receive limited traffic, while others are syndicated at a fee and receive much more targeted traffic. There are also ATS providers that do not syndicate job listings with external job boards at all.

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