A Smart Bear: Startups and Marketing for Geeks

JUNE 5, 2018

Even indirect marketing like brand, events, and PR have the long-term goal of supporting growth. Now let’s see why you can actually charge eight times as much money for the same product. Marketers have a single paramount goal: Growth. Growth is much more valuable than cost.

Product 283

Product PR Lead Generation .Net 283

A Smart Bear: Startups and Marketing for Geeks

DECEMBER 9, 2014

Watch a bunch of interviews of founders of successful companies, and here’s what you don’t hear: We tried eight different marketing channels — AdWords, Facebook, Twitter, Pinterest, social media, events, retargeting, SEO, guest-posting, PR, and so on.

Marketing 301

Marketing Channel PR Social Media 301

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2010

Free legal services to set up agreements, contracts, and EULAs, free graphic design work to make a nice logo and website, free PR services for product announcements, free office space, free website hosting, free software, and more. From the mentors themselves, personally. 20,000 in free stuff. Present at Demo Day.

Seed Stage 211

Seed Stage Startup PR Programming 211

A Smart Bear: Startups and Marketing for Geeks

MARCH 11, 2014

Every second you spend dealing with selling that, you could’ve been getting PR that gets a hundred signups that are cheap to support and deal with. It could’ve been spent on a feature that makes somebody want to buy it.

Technical Cofounder 220

Technical Cofounder Cofounder Management Software Review 220