Gust

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Intellectual Property for Startups in the Real World

Gust

Later stage companies have some additional concerns: What favorable impact could IP have for PR, marketing and investor relations purposes, or as an attraction to potential acquirors? Designing and producing marketing and PR materials (copyright, trademark).

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A Startup’s First Steps: What’s In A Name?

Gust

This comes in handy for things like business press coverage, corporate PR, and ticker symbol if and when the company goes public. For a startup that becomes a successful growth company, the name becomes its core identity as it “ crosses the chasm ” to mainstream adoption.

Naming 141
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You are the Best One to Build Your Startup Brand

Gust

At any point, hiring a professional to generate your PR may be well worth the cost, but it’s not required. Be sure to follow-up with key people by writing thank-you emails, asking for a personal meeting over coffee, or adding them to your monthly newsletter distribution.

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Lost and Found at a Beauty Contest

Gust

Oh, not as a contestant… as an “all in” PR gamble that failed spectacularly and essentially bankrupted our startup. The Miss Universe contest was perhaps the most devastating loss of my life. It was all so tempting.

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The Rhythm Method of Product Iteration

Gust

Obviously, a frantic reaction to someone else’s move will damage the way your biz dev, sales, product managers, engineers, PR people, and strategy teams interrelate. Your customers should feel the same way. It reinforces processes. And that’s hard enough to get right already!

Product 70
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“AirB&E” and Disaster Response for Consumer Startups

Gust

Speed of response can be critical when a PR disaster like “Ransackgate” strikes. Consider “deputizing” some of them with limited administrator powers. Perhaps most importantly, listen. Crucially, prepare some kind of disaster response plan to keep in your back pocket ahead of time.

Startup 98
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Great Startup Teams Foster a Culture of Likability

Gust

Larry Ellison Photo by Oracle PR. You don’t have to be likeable to everyone to be a great entrepreneur, just to the people who count. Of course, we can all point to apparent exceptions, like Ted Turner or Larry Ellison, who are sometimes seen as lions, downright predators, or even jerks.

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