Both Sides of the Table

AUGUST 14, 2011

But I thought I’d use the situation to talk more broadly about some PR lessons you might learn for your own business and also incorporate some situations I’ve faced recently with some portfolio companies. My golden rule of public relations is that “if you don’t shape your story somebody else will.&#

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PR Management Startup Vietnam 329

Both Sides of the Table

JUNE 8, 2010

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Key take aways: the CEO has got to be committed to leading PR personally or it won’t be successful.

PR 279

PR Technical Review Portfolio Customer Development 279

Both Sides of the Table

NOVEMBER 1, 2009

My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with.

Customer 280

Customer Technical Review Software Review Mexico 280

Both Sides of the Table

JUNE 29, 2014

77 percent of Americans said that C-suite executives who engage on social media create more transparency for the brand, and 80 percent agreed that social media has become an essential aspect of PR and communications strategy for C-Suite executives. That sounds right to me. Transparency. Authenticity.

Social Media 307

Social Media PR Media Venture Capital 307

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. I have a very detailed article that covers stuff I won’t cover in detail in this post. Summary notes and then I’ll extend: Should you blog?

Analytics 286

Analytics Audience Hosting Email 286