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The Best Small Business Tools of 2013

Up and Running

HARO : Help A Reporter Out is a great PR and marketing tool for businesses large and small. Feedly : “With this year’s death of Google Reader, us die-hard RSS fans needed a replacement and Feedly surfaced as not only a viable alternative, but as a truly better RSS solution. Good Reads.

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. The Potrero benchmark strategy was one component of this creating end user demand through PR.) Theoretically, that’s why I hired them. You don’t delegate life and death.

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Cannabis Marketing Without Paid Ads: How to Do it Right

Up and Running

Video and voice search. You should also go all-in with your SEO and get ahead of the cannabis marketing game by incorporating videos in your posts. In fact, by 2021, internet traffic will be comprised of 82% video content. So get a YouTube channel and start embedding videos with keyword-rich descriptions within your blog posts.

SMS 101
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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. Sign in with Facebook or Twitter to get started! Have an account? May 7, 2011 03:24:52 Reply 0 Flag this comment LarryN1 Follow A good profile for most if not all hires.

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Upping Your PR

Up and Running

If you are in fact exceptional at what you do, have a ton of experience or are sitting on a leading edge breakthrough it’s time to start adding some PR to the mix. They are: Speaking online (webinars, videos) and offline (conferences, associations). What exactly is Public Relations? Working with the media. Social media engagement.

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SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. The goal is you to learn enough so you can’t be BS’d by a VP of Sales with a great rolodex and golf score. In the perfect world this happens when the founder(s) actually close the first few (3-3000 depending on market) paying customers themselves.

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