Both Sides of the Table
JULY 9, 2013
If they don’t want to share that information with you then they’re not your champion and you must continue in search of one in order to be worth investing resources in this account. Suspects & prospects are often in search of success stories from their peers to hear how they’re improving internal operations.
Both Sides of the Table
JANUARY 27, 2013
I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. Here’s how you should think about your PR plan. And while obvious this misses a critical point - PR is not only about your users. Build Your Search History. I will put the full list of posts here.
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Both Sides of the Table
OCTOBER 31, 2010
Suspects & prospects are often in search of success stories from their peers to hear how they’re improving internal operations. PR – Some companies are excellent at PR and others don’t put much effort into it at all. I wrote a bit about how to better manage journalist relations in this post.
Both Sides of the Table
APRIL 26, 2016
So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process.
Both Sides of the Table
JANUARY 11, 2014
I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals. But I still believe Sean Ellis was right. Growth hacking is a mentality that a company needs to be committed to.
Both Sides of the Table
NOVEMBER 1, 2009
Yet he still personally travels in his customers’ neighborhoods in search of deeper customer insights. We then set out to build these features as quickly as we could. Who in the family sends cash, how much, how frequently, etc. Bill knows a tremendous amount about US/Mexican cash transfers. It is inspiring to hear him talk about this.
Both Sides of the Table
JANUARY 22, 2014
Of course it is super helpful if a VC can drop you in to important people for business development, recruiting, PR, sales and eventually M&A. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. Connections? EQ and Team Leadership?
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