Steve Blank

article thumbnail

Is the Lean Startup Dead?

Steve Blank

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335
article thumbnail

Profound Beliefs

Steve Blank

Strategy is Not a To Do List, It Drives a To Do List It took me awhile, but I began to realize that the strategic part of my job was to recognize that (in today’s jargon) we were still searching for a scalable and repeatable business model.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Who’s Doing the Learning?

Steve Blank

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. At this moment you know more about your customers than any PR agency will. The same is true for hiring the PR agency.

PR 314
article thumbnail

Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

Searching for a business model in a new industry, and with the prescient vision that a car company should offer multiple brands, that year he bought three other small car companies — Cadillac, Oldsmobile, and Pontiac — and merged them with Buick, renaming the combined company General Motors.

Michigan 268
article thumbnail

Who’s Doing the Learning?

Steve Blank

They outlined their retail channel and PR strategy and told me about the type of consultants they wanted to hire. Hiring PR Agencies. That’s smart I thought, a real clear charter for PR. At this moment you know more about your customers than any PR agency will. The same is true for hiring the PR agency.

PR 206
article thumbnail

SuperMac War Story 5: Strategy versus Relentless Tactical.

Steve Blank

If you’re constantly correlating data and searching for patterns, all intelligence if properly integrated will give you insight. Now as VP of Marketing, I could have sat back and let my PR agency handle the press. The head of the PR agency agreed that we would work together as a team. “Hey, we can make these surveys shorter.

article thumbnail

Strategy is Not a To Do List

Steve Blank

First, (in today’s jargon) we were still searching for a scalable and repeatable business model. My job was to test our hypotheses about who were potential customers, what problems they had and what their needs were.