Steve Blank

SEPTEMBER 5, 2018

As a reminder, the Dot Com bubble was a five-year period from August 1995 (the Netscape IPO ) when there was a massive wave of experiments on the then-new internet, in commerce, entertainment, nascent social media, and search. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money.

Lean 335

Lean Burn Rate Startup IPO 335

Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. With social media and with bloggers and with the cable TV and all the different networks that you can get on television and radio like this, everybody you look at is an influencer now.

Washington 285

Washington Entrepreneur Silicon Valley Cofounder 285

Steve Blank

APRIL 30, 2009

New Century, New Channels For many of you reading this, boxes sitting on a retail shelf may seem hopelessly outdated, but the same marketing lessons hold for “award winning&# web sites or social media. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. Worry about the sales results.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Steve Blank

APRIL 5, 2017

Media means the type of communications media each audience member reads/listens to/watches. or social media (Facebook, Twitter, etc.). The media your prospective customers told you they use ought to be on top of your target media. Founders ask me all the time whether they should hire a PR agency.

Marketing 310

Marketing Audience Technical Review PR 310

Steve Blank

SEPTEMBER 15, 2016

— Andy explained that, years ago, a PR person’s was to turn so-called influencers like journalists and analysts into advocates for your client. With social media and with bloggers and with the cable TV and all the different networks that you can get on television and radio like this, everybody you look at is an influencer now.

Washington 120

Washington Entrepreneur Silicon Valley Cofounder 120