Both Sides of the Table

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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

What’s awesome is that the ThisWeekIn team now does time coding so you can go directly to the section in the video you want to hear (you need to click on link for video and then below the video in YouTube the links to the exact times will take you to that section in the video). 11:00 Mark on over-hyping PR.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

o Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. To make PR big you need to find a way to “make news”. Finally: The last bit of the video talks a lot about what Matt has invested in and what excites him.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Key take aways: the CEO has got to be committed to leading PR personally or it won’t be successful. I felt the same way.

PR 279
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How I Got the Monkey Off My Back – Today Was a Good Day

Both Sides of the Table

Because it’s video it is understood so poorly by the normal tech elite but the company has an amazing combination of content production, marketing, talent management and technology (tech team of nearly 60) and I can’t think of a better partner and home to develop this great company than Disney.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

Link has a summary of his argument plus a great video). They had a viral promotional technique that encouraged your friends to download their app to watch a video they posted and a channel (Facebook) that was trying to grow its video audience. I was talking with a colleague once about how videos go viral. Underbelly.

SEM 379
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

They recorded many of their sessions on video. My favorite line about using blogging for PR I heard from Brian Solis who said, “PR doesn’t stand for press release, it stands for public relations.&# When you think about your blog, think about which members of the public you most need relations with.

Customer 280
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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

If you figure out how to scale a video product inside of Facebook really, really, quickly they’re likely to allow it to happen for a while so they can study the positive & negative impacts on user experiences. It is Blockbuster video in the dawn of Netflix. But that’s harder to build in 2016 than it was in say 2005.

Startup 150