Brandanew

MAY 29, 2015

Startups need PR, publicity and proof of visibility for investors and while you may have a PR agency, many struggle with producing enough or high quality content. Sure-shot way to lose trust and potential customers (even if your terrible response does not become viral). You and your brands get perceived as douchebags.

Curation 100

Curation Social Media Viral Startup 100

The Startup Magazine

FEBRUARY 10, 2021

For instance, it can help you see what advertising and PR techniques you can apply to shine in your niche. And if you get viral content that spreads like wildfire, that is a sure-fire way to get an immense boost in sales. This research will help you fine-tune your margins while offering competitive rates. Create a Loyalty Program.

Social Media 157

Social Media SEO Programming Technical Review 157

Rembrandt Communications

JANUARY 1, 2024

Remember, you may get a lot of “No’s” but just one “Yes” can provide a feature story that goes viral! Take the time to plan your public relations for the year ahead (or hire a PR expert to do it for you!). Now, start over! Yes, this is an ongoing process.

Public Relations 130

Public Relations Viral PR Social Media 130

The Equity Kicker

DECEMBER 23, 2013

Pandodaily just published an analysis of The 20 most viral companies of the last decade. So the big takeaway here is that, seductive as it might be, a spurt of amazing viral growth and becoming everybody’s darling often doesn’t get you very far. More important is to deliver real and enduring value to customers.

Viral 102

Viral PR Media Customer 102

YoungUpstarts

MAY 13, 2020

Public Relations (PR) involves efforts to raise the profile of your company, manage your reputation, and build relationships with key people or organizations to attract customers and increase sales. In this post, you’ll find out the importance of including PR in your business plan. Anchor Your Sales And Marketing Efforts.

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Public Relations Business Plan PR Distribution 211

Hearpreneur

OCTOBER 25, 2023

Thanks to Danielle Sabrina, Society22 PR ! #3- As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok.

eCommerce 127

eCommerce Omaha Entrepreneur SEO 127

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. 2) Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. 4) Crafting detailed workflows and escalation paths.

Technical Review 178

Technical Review Software Review Customer Social Media 178

ConversionXL

APRIL 4, 2017

It’s sometimes not entirely clear where content marketing starts and where SEO or PR end. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail. Resources on virality/referral: Referral Marketing Master Course. So is this content marketing?

Channel 118

Channel Marketing Viral SEO 118

The Next Web

JULY 20, 2013

Try what I call the “the viral reality check” or “bar test”: show your bar buddies your new app. Share this story everywhere including your website, in the app’s description page, and as part of your PR efforts. Those are not the apps that get featured. Do they want to have it right away? Timing and momentum.

PR 157

PR Development Team Review Viral Mobile 157

crowdSPRING Blog

JUNE 3, 2010

How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. How to Manage Your Own PR – [link]. RT @armano: Fake BP Public Relations Twitter Account a Viral Hit [INTERVIEW] – [link]. Illinois leg. enacts 25% tax credit for investors in tech/biotech startups – [link]. Illinois leg.

Social Media 85

Social Media Small Business Design Media 85

Both Sides of the Table

JANUARY 11, 2014

We spend a lot of time trying to get people focused on building products that have viral components and why that has to be measured and constantly tested. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

crowdSPRING Blog

SEPTEMBER 16, 2010

5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. 5 great viral marketing campaigns (and what small businesses can learn from them!) – [link]. Here are some of the links that I’ve liked and shared this past week! image credit: Coletivo Mambembe.

Social Media 91

Social Media Small Business Design Media 91

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing.

Software Review 48

Software Review Viral Media Marketing 48

crowdSPRING Blog

SEPTEMBER 26, 2013

Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Five characteristics of a viral product – crowdspring.co/1aa5ZGk. Open plan offices attract highest levels of worker dissatisfaction: study – crowdspring.co/16owp3Q.

Social Media 96

Social Media Small Business Design Media 96

Steve Blank

APRIL 20, 2021

There are two viable growth engines for tech companies: Viral, or “inherently viral” growth: Customers either intentionally or unintentionally recruit new customers by using your product. Social platforms use intentional virality; this occurs when users get a more fulfilling experience as more of their friends join the same platform.

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Product Viral Channel San Francisco 436

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Avoid confusing Social CRM with its disparate components like database marketing, IT systems, loyalty programmes, social media platforms, or marketing and PR alone. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

The Next Web

JANUARY 15, 2014

Prior to starting a company he worked in PR where he helped put out fires and manage digital communications. It went viral shortly after, but let’s back up. There’s never a guarantee that something will go viral, but there are ways to stack the deck so the chances increase. Len Kendall is the founder of CentUp.

Viral 131

Viral Cofounder PR SEO 131

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. In April of 2004 Burger King and their agency, Crispin Porter + Bogusky had an insight that led to what was, at the time, the most successful viral effort ever launched by a business: the Subservient Chicken.

Viral 107

Viral Campaign Small Business Guerilla 107

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

View from Seed

MARCH 22, 2016

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You set a $50,000 Kickstarter goal, reached it in four days, and the donation counter’s still ticking toward a million. That is objectively crazy.

Seed Stage 120

Seed Stage San Francisco Startup CTO Hire 120

crowdSPRING Blog

OCTOBER 14, 2010

12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. 12 Creative Design Ideas That Went Viral (And The Lessons You Can Learn) – [link]. Tips, Tricks and Inspiration for Creating Great Screencasts – [link]. What is holding back social media investment? – [link].

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MAY 2, 2014

Interesting Facebook post on the viral potential of rumors … The strange truth about fiction – crowdspring.co/1rJBrCv. Marketers Not Prepared for Negative Feedback: New Research | Social Media Examiner – crowdspring.co/1mVP5ES. Is Native Advertising Even Profitable for Brands? Copyblogger – crowdspring.co/1kl099w.

Social Media 96

Social Media Small Business Design Media 96

Up and Running

NOVEMBER 5, 2014

Whatever the case, there are tools and strategies you can use as an SMB owner to build your social and PR game plan. Chicago-based PR firm, Walker Sands Communications has helped us compile a number of tips to help SMB owners publicize their company, sans agency. And, it doesn’t involve a monthly retainer.

PR 139

PR Hiring Social Media Media 139

crowdSPRING Blog

MARCH 7, 2014

7 Things Marketers Can Learn From 2,616 Viral Headlines. Failure is Opportunity: It Was Good That Shaun White Lost in Sochi | by Barry Moltz - crowdspring.co/1gMg1js. Top 50 Startups To Work For After College | Business 2 Community – crowdspring.co/1kJbIIh. ripenn - crowdspring.co/1gSudHW. Responsive, adaptive, mobile or native?

Social Media 98

Social Media Small Business Design Media 98

Mike Michalowicz

FEBRUARY 11, 2013

While it’s important to keep up traditional communication and PR, business owners should also be extending their relationships through online forums – website, blogs, and social networks. Use food to generate PR for your event too — one company I know of sent S’more’s kits to local TV newsrooms to help promote a camper and RV show.

Small Business 167

Small Business Marketing PR Social Media 167

ReadWriteStart

JULY 6, 2020

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. These are obviously all physical demonstrations of guerrilla marketing.

Marketing 156

Marketing Startup Guerilla Canada 156

Duct Tape Marketing

JULY 15, 2016

Things PR Pros Hate to Hear from Clients written by Guest Post read more at Duct Tape Marketing. If I had to narrow it down to four things PR pros hate to hear, they are: 1. Viral videos just happen. If there was a formula to it, everyone would have one and they would not be viral. PR is a tricky sell for this reason.

PR 28

PR Public Relations Viral America 28

YoungUpstarts

JULY 4, 2019

In today’s digital world, negative feedback can quickly go viral, leading to potential disaster for even the biggest brands. Before long the brand had gone viral, for all the wrong reasons. Ensure your team is trained to deal with any PR disasters, and your business won’t make headlines for the wrong reasons.

Reputation 145

Reputation Management Australia Boston 145

crowdSPRING Blog

MAY 31, 2013

Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link]. Letting Go: The Best (and Hardest) Thing You’ll Ever Do | Inc – [link]. 5 Ways to Lose Investors in Under 3 Minutes – [link]. Auto-responders: Why Trigger-based Email Will Increase Your Conversions – [link].

Social Media 94

Social Media Small Business Design Media 94

crowdSPRING Blog

SEPTEMBER 22, 2010

New OK Go Video – White Knuckles (Have these guys mastered full-proof viral videos?) – [link]. How Google Saved $100 Million By Launching Google Instant – [link]. The future of books – [link]. If superheroes were hipsters – [link]. I hope you enjoy these links!

Social Media 90

Social Media Small Business Design Media 90

crowdSPRING Blog

MARCH 30, 2012

What Every Start-up Should Know about PR – [link]. Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – [link]. Why the Best Product Doesn’t Always Win – [link]. Spotify Is Raising At A Stunning $3.5 Billion Valuation, Multiple VCs Say – [link]. – [link].

Social Media 93

Social Media Small Business Design Media 93

VC Cafe

JULY 15, 2021

Blogs/ press – to get consumers to learn about your new app, PR remains a viable source, especially when it comes to buzzy/social apps. ProductHunt/ Reddit/ Directories – another form of PR/social media, directories of new products and forums solicit feedback from users and contribute to discovery. Unfortunately not.

Mobile 190

Mobile Social Media Distribution PR 190

ReadWriteStart

APRIL 4, 2023

A campaign should only be used if your product has a “viral” quality to it. Lorien Strydom , Executive Country Manager, Financer.com No, Beware the Double-Edged Sword Crowdfunding is a double-edged sword because of its public nature. The crowdfunding act itself becomes a marketing strategy.

Startup 141

Startup Campaign Cofounder Venture Capital 141

Both Sides of the Table

APRIL 17, 2013

They want the perfect feature set, the PR company lined up to do the perfect press release, they want maximum coverage, rave reviews, viral adoption and they want to sit back and then wait for the signups to come roaring in. I hear about it in every first product release. You can see it in the founders’ eyes.

Viral 371

Viral PR Lean Founder 371

crowdSPRING Blog

SEPTEMBER 9, 2010

There, I Said It: Screw Viral Videos – [link]. Tags: Awesomeness How To Interviews Strategy Technology business community crowdsourcing design inspiration marketing social media start-up tips writing copywriting entrepreneur entrepreneurship facebook leadership pr public relations small business smallbiz startup twitter.

Social Media 91

Social Media Small Business Design Media 91

Mike Michalowicz

JANUARY 24, 2018

Thanks to Richard Laermer , RLM Pr. Avoid Trying To Go Viral. As social media platforms continue to mature, we will be seeing more examples of viral videos, viral campaigns, viral __. You can’t architect a viral success. Avoid Making Your Own Mobile Apps. Tactics without strategy is a trend to avoid!

Viral 126

Viral Social Media LLC Mobile 126