View from Seed

article thumbnail

How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris

View from Seed

Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.

article thumbnail

Why Reporters Ignore Your Seed-Stage Startup Pitches, And How to Fix That

View from Seed

Offer reporters an exclusive on the successful, viral campaign that got you there, or a behind-the-scenes look at what your product does and how you’ll deliver on this huge campaign’s promises. You set a $50,000 Kickstarter goal, reached it in four days, and the donation counter’s still ticking toward a million. That is objectively crazy.