How a Seed-Stage Startup Should Think About Brand: A Conversation With Jesse Derris
View from Seed
MARCH 8, 2016
Jesse Derris is the founder and CEO of Derris & Company , a PR, branding, and communications firm based in New York. If you’re building a product that can grow virally—a social network, for example—brand is almost certainly less important at launch than product. And try to listen to the people you’re hiring as experts.
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