Given the bank more “warrant coverage.&#. Huge on PR, “Be Everywhere” is his motto – fly to NY, proactively everywhere he could get press. To make PR big you need to find a way to “make news”. Called Tim Spicer (c-companies partner) and he told him matt, they only want one thing, more warrant coverage!!! The answer? MORE >>

They usually ask for warrants (basically like a stock option) in exchange for taking a deferred fee. Like anything in life, if you want a fair deal on the deferred fee and warrant percentage you need to talk to a few lawyers to make it competitive.  I know that people have an allergy to lawyers out of fear of being screwed.  Sorry. MORE >>

Everyone, from PR firms to individuals with a product to sell, pitches bloggers these days. Getting coverage or exposure for your business by way of a number of highly read blogs should be a foundational element of your PR approach. Make non-spammy comments. Find regular features. It’s a little thing, but it suggests a lot. MORE >>

do not endorse raising $5 million for a business that doesn’t yet warrant it. When competitors raise money and you don’t the following happens (assuming all else equal on product development, which I know is not always the case): they have a PR advantage both in terms of perceived momentum and also money to spend on it. MORE >>

traditional advertising, face-to-face meetings, PR, etc.)? The final answer will determine whether a social media presence, or upgrade, is warranted. When you hear a success story, it might seem natural to emulate it. But who wants to be a lemming? Stop copying and start innovating. Because," he'll stammer, "Our CEO wants it done now!" MORE >>