A Smart Bear: Startups and Marketing for Geeks

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Tech Support *is* sales

A Smart Bear: Startups and Marketing for Geeks

If this is your attitude, your conception of tech support is completely backwards and you're missing out on important channels for marketing, product development, and sales. Tech support is sales. At Smart Bear we made millions of dollars in both individual and enterprise sales without "sales.".

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Which is better: Many customers at low price-point or few at high price?

A Smart Bear: Startups and Marketing for Geeks

Because you get organized around marketing metrics, because your campaigns get optimized, because your landing pages and drip campaigns become stronger, because word of mouth produces sales “for free,” and so forth. Another is that average revenue per customer increases. You spend less on marketing/advertising/acquisition.

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Real Unfair Advantages

A Smart Bear: Startups and Marketing for Geeks

During a lull in her practice she got a serendipitous opportunity to shift gears completely and ended up leading software product development teams. P.S. For more, here are detailed examples of how this mindset also sets up your sales pitch. I can see the sales pitch now. Personal authority. That's just one example!

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Smart Bear Live 8: Edwin from MeetingKing.com

A Smart Bear: Startups and Marketing for Geeks

You have your general management meeting and in your general management meeting you talk about product development, about marketing and about finance. So again, none of this is me trying to say what you should do for product development, in fact, or what you should write in code in fact. Edwin: I know. Edwin: Yes.

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How a startup should leverage a personal assistant

A Smart Bear: Startups and Marketing for Geeks

There are two key points during the life of your startup where your life will be much easier if you use a virtual assistant (VA): While proving out your product/market. After your product launch. Point #1: Developing a Proof of Concept. Let's look at each one.

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The unfortunate math behind consulting companies

A Smart Bear: Startups and Marketing for Geeks

With all these new tasks, there’s no way you can also manage the projects and client relationships and internal product development, so you’ll need a project manager or a sales person or an office manager or some kind of help, and all of those come out of your profits. None of these new tasks are fun or creative.

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