Both Sides of the Table

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Startup Sales – Why Hiring Seasoned Reps May Not Work

Both Sides of the Table

A while back I wrote a bunch of posts on Sales & Marketing and have been meaning to get back to that theme for a while. Even if you don’t have “direct&# sales I would tell you that “everything is a sale&# including fund raising, hiring, getting press and doing business development.

Hiring 346
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How to Configure Your Startup Team

Both Sides of the Table

Without strong PMs you build crappy products that nobody needs or that real people can’t use. Your first sales people should be consultative sellers who can fuel evangelical sales. Don’t hire “relationship management” sales people too early. Engineering is critical but it is not everything.

Cofounder 388
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5 Tips to Becoming a More Customer Centric Organization

Both Sides of the Table

Our sales guys were on the front line and heard what they needed to win deals. They communicated this to product management who looked at all of the internal requirements we had generated (e.g. and product management worked with me to decide what to build & when. The Outside In organization had a one-way flow.

Customer 280
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What Makes an Entrepreneur (2/10) – Street Smarts

Both Sides of the Table

The CEO helped identify the one key product that had huge value as confirmed via customer feedback and he built the organization around this. He asked each sales / biz dev person to call customers and tell them they had to change their contracts. I just knew that our sales sucked wind and we were burning through tons of cash.

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How to Acquire Customers by Marketing “Heroes”

Both Sides of the Table

So the early part of a technology company is about finding your hard core group of early adopters and making them passionate about your products. You need to give them advance notice of your product development or better yet let them help influence your direction. Tags: Sales & Marketing Advice Startup Advice.

Customer 294
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8 Tips To Get the Most Out of Your Investors and Board

Both Sides of the Table

In this period (less than 2 years) he has brought on incredibly talented senior execs is sales, marketing, product management, client services, finance, vp engineering and more. Growth like this, this early in a company’s lifecycle rarely happens. In his spare time he raised nearly $30 million.

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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. So if it’s not necessarily revenue that’s preventing an investment, then WTF is traction?