Product Name Related Topics 
Startup Professionals Musings
APRIL 10, 2011
Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. Proceed with caution. You may recall the Chevy Nova, a compact car from GM.
Startup Professionals Musings
JULY 19, 2012
Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.
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Startup Professionals Musings
DECEMBER 9, 2010
Search on any product name for census data, online research reports, trade association publications, and online newspapers with relevant statistics. Let me offer a few suggestions which should allow you to do the work yourself: Use Internet search engines. The Internet today is like the Library of Congress at your fingertips.
Startup Professionals Musings
MARCH 13, 2010
Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. Pundits in Latino countries quickly picked up on the name, ‘no va’ means ‘does not go’ in Spanish. After some painful negotiations we settled the case out of court for a twelve-months severance payment.
Startup Professionals Musings
JANUARY 7, 2014
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. It’s not that hard to change later to a C-Corp. You may recall the Chevy Nova, a compact car from GM.
Startup Professionals Musings
NOVEMBER 28, 2012
It also forces you to pick a name for your company and put other intellectual property stakes in the ground. Company and product naming may also seem simple, but should be a key early effort, because mistakes can be very costly. It’s not that hard to change later to a C-Corp. You may recall the Chevy Nova, a compact car from GM.
Startup Professionals Musings
JULY 18, 2022
What all this doesn’t mean is that you should roll out your product in every country at the same time. But it does mean that you think about the global implications at every step of the process: Pick your company and product names carefully.
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