A Smart Bear: Startups and Marketing for Geeks

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Why I feel like a fraud

A Smart Bear: Startups and Marketing for Geeks

Ask any small business coach; they'll confirm how prevalent these feelings are. I'm not as good as I want to be at speaking/ writing/ programming/ designing/ managing, but I can see myself slowly improving. It turns out there's a psycho-babble name for this: Impostor Syndrome. It's even common with PhD candidates.

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Episode 3b: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

On the one hand, we’re looking at, you know, the Fortune 5,000,000 [inaudible] small teams, small businesses like us, they’re probably using a small business CRM like Highrise or the free version of Sugar. Those tools do not integrate as seamlessly with e-mail as advertised. We’ve tried it.

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The mid-market briar patch

A Smart Bear: Startups and Marketing for Geeks

Maybe they’re stingy because they’re still being run by a parsimonious small-business founder (like me!) But although they have the process and controls of a large company, they don’t have the budgets to match; there’s no large reward for successfully navigating the painful, Herculean sales adventure.

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