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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

He bought a copy of Lotus 1-2-3 (a predecessor to Excel for those youngens) and programmed his own accounting software for his business. domain from the tiny island of Tuvalu. He sold so many that after Caltech he decided to open a retail store. It’s still there 30 years later! Yet again, he was solving for his own needs.

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