Business Motivation Reaching Goals Small Business Public Relations Writing Tips break digital entrepreneur SEO workA few weeks ago, I was fortunate enough to take a vacation and get some rest and relaxation. During this time, I did not have access to e-mail, phone services or the Internet. But guess what?

Interns at Digital Talent Agents , a public relations firm in Columbia, Missouri, are regularly given loose directions and then sent free. Run your internship program right and it won't just be an exercise in fetching coffee and making copies. Instead, it will be a great pipeline to the brightest young talent. How did you manage them

I am responsible for our advertising, public relations, our mailers, our label designs, promotions, and many of our online programs, including our website. Related posts: Small Business Spotlight of the Week: Penn Brewery. For some reason (probably age discrimination), I have the reputation at the office for being a booze hound.

Report: Google+ Engagement Down, 30% of Users Publicly Post Won’t Post Again – [link]. Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More. Here are some of the links that I’ve liked and shared this past week! Examples – [link]. Dear Mentee – [link].

Here are five tips for how to handle your own public relations. In fact, at the time, his ad campaign hadn't crossed our radar yet and his company was relatively unknown in the United States. Hiring a top PR firm is often out of the question for start-ups. He was passionate, animated, and honest. Authenticity is key.

So, I figured I'd do Romney a favor, and I pulled together a panel of 16 public relations, marketing and social media professionals across the United States. As a presidential candidate, there should be far more," said Susan Jacobsen, president of public relations firm LUV2XLPR in Washington, D.C. Here's their analysis.

Spirit Airlines recently flew into a big public relations disaster. The Spirit Airlines situation is completely different, but they still had an opportunity to contain the problem before it became a national public relations disaster. Spirit Airlines has a policy and they’re sticking to it. Thank them for their complaint.

Crowdsourcing taps public for work, money, ideas – [link]. Crowdsourcing taps public for work, money, ideas – [link]. Given what passes for journalism today on some sites/publications, this robot is sure to be a huge step up – [link]. Here are some of the links that I’ve liked and shared this past week! link].

It was brilliant public relations. Reporter on the phone? Use these rules to manage the conversation to minimize damage and maximize benefit. Your start-up probably doesn't have a high-powered PR firm to handle calls from the media. It's a tricky situation: These days, the classic "no comment" is often seen as an admission of guilt.

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. real-life example: When I sat down to write “ Celebritize Yourself “, I planned a how-to book on commonly asked publicity questions.  get the question at speaking engagements, at the office and, yes, sometimes at home. A book?”

Here's a textbook case of what you shouldn't do, followed by some great advice from a leading crisis public-relations professional. We asked Jamie Diaferia , founder of Infinite Public Relations in New York City, which often handles crisis PR cases for law firms and other clients, for advice. What next? Be prepared.

Shankman, who has helped brands such as Walt Disney, American Express, Discovery Networks, and even NASA and the Department of Defense, to better understand how to merge their social media, customer service, marketing, advertising, and public relations into one. Fans, schmans! Social media is here to stay," says Shankman. Ask them!"

Related posts: Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week!

PR Reaching Goals SEO Marketing search engine optimization SEO Copywriting Small Business Public RelationsSpring is here, and it’s time to take action before the “slow days of summer” arrive (when you’d rather be outside than behind your desk). Here are 3 ideas [.].

Department of Homeland Security has made every public relations mistake possible in mismanaging the recent Secret Service scandal. Here are five proven tips you can use to avoid public disgrace, business disruption, or some horrible combination of both. Here are a few steps key to PR success in the face of disaster. The result?

Virtually every major publication and media outlet has reporters who cover small business, entrepreneurship, the economy and human interest stories. Muck Rack provides the Twitter feeds from reporters at dozens of major publications and lets you search by their "beat." Chances are, you're still trying to pitch the big 'home run' story.

Related posts: Lean Marketing: Customer service strategies for small businesses and startups. Lean Marketing: Public Relations strategies for small businesses and startups. We write often about the power of great customer service and share ideas for how to engage with customers. What’s that you say? Free AND immediate?

Related posts: Twitter Link Roundup #90 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

The Shamin Abas Public Relations offices in downtown West Palm Beach look like an inviting fishbowl from the street. Go inside eight hip companies to see how they keep employees happy--and creative--with well-designed digs. They used Idea Paint for an entire wall, to the right, for jotting down ideas with dry erase markers.—John

Business Increase Sales Motivation Reaching Goals Small Business Public Relations customer service fees goals happiness problem Marketing SEOYour phone rings off the hook. Your Inbox is flooded with requests. Your schedule is packed. And while it can be wonderful to have all this [.].

Unlike other CRM solutions that force businesses to react in public spaces to accusations from unhappy consumers, Gripevine lets businesses have a dialogue with customers privately. Remember the guy who created the "United breaks guitars" YouTube video? Now he's turned his experience into a start-up. He did, and then some.

The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone. Your public relations. The concept made complete sense, but then something really big happened.

In fact, if all the headhunter phone calls I’ve been getting in the last few weeks mean anything, there seems to be a wealth of.NET related jobs. The VAST majority of what you’re dealing with (HTTP, MIME, HTML, CSS, JavaScript, relational databases, page template, authentication, session management, caching, etc.) JMiller.

Advertising and publicity are often expensive and time consuming. Bring on a public relations intern to help you find theses so you don’t spend your hours searching. Or, learn how to do your own publicity quickly and easily with Get Famous !). This is a guest post by Aubrey Siegel of 352 Media Group. It’s 5:30 p.m.

Related posts: Twitter Link Roundup #106 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

You may have heard of this scenario before – a small business decides to get on a social networking platform like Facebook, but later loses control when a public relations crisis turns customer sentiment against them, and then decide to abandon the platform for good. Here are some points when navigating the social media space: 1.

Related posts: Twitter Link Roundup #106 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

In the era of social media, you may think public relations doesn't play a role in your marketing plans. Startup founders tend to relate public relations to publicity and hire a PR firm without any idea of how they're going to measure results, other than the number of stories placed. Think again. Sponsor.

They made it a point to provide excellent customer service, including quick replenishment of inventory and meticulously-curated public relations support. How bobble turned an existing invention into a $40 million business within two years. Launching a successful consumer product company is like climbing Mt. Everest barefooted.

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ”. Connecting these different platforms integrates your publicity with social media.  At EMSI Public Relations we have Jeni Hinojosa, our Social Media Campaign Manager, turning the crank.  Ever play the game Mouse Trap?

Related posts: Twitter Link Roundup #76 – Small Business, Social Media, Design, Copywriting, Marketing And More. community design inspiration social media writing leadership pr public relationsAs an entrepreneur and blogger, I am always pleased when I see my articles shared on other sites, or linked to in the social media.

Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Jackpot!

Public relations teams, in collaboration with highly paid photographers and makeup artists, work hard to present well-known and wealthy business leaders to the world as larger-than-life figures possessing knowledge and skills beyond the grasp of the common man. Dependable. Dependability in the workplace is an easily recognizable trait.

needed to merge the culture of a start-up with the culture of a large, public company subsidiary. Turn off your public relations. Merging a business into your own is like rebuilding a plane while in flight. Heres how to keep flying. Acquiring other companies can be a great strategy to grow your company. Most people fear change.

We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc. The upside is that this tactic can be a great way to build your customer base and to get your brand in front of millions of potential customers at a relatively modest cost. Yellow pages.

Related posts: Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

One of my recent clients, Marsha Friedman of EMSI Public Relations , understood that so well, she put off developing a badly needed new website for five years. If you’re working hard on getting publicity and exposure, it would be a sad thing to drive all that traffic to a site that makes people turn and run away as fast as they can.

Related posts: Twitter Link Roundup #102 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

As a small business owner, you may think it’s impossible to get a big, feature story about your company in one of your favorite publications, especially if you don’t have the money to hire a publicist. Marketing PR Reaching Goals media public relations publicity search engine optimization SEO

It wasn’t until college, when I changed my major from engineering to public relations, that I discovered she was right: I could write. It's not all about saving the world or 'helping' the next generation. You'll be surprised by how much you get out of it, too. My son Jared is a high school sophomore. “Is he that good?”

Related posts: Twitter Link Roundup #95 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

Public Relations For Startups. skip to main | skip to sidebar. Captain Recruiter. Real Jobs. Real Advice. No Nonsense. Sunday, August 15, 2010. Technical Co-Founders Are A Myth. An Internet entrepreneur needs a website. learned something: technical co-founders are a myth. Most software engineers arent business people. at 3:54 PM.

The McRib is back on the menu, Seinfeld’s in reruns and many of us still confuse public relations with business strategy. The effects of a wrong-headed sales strategy, and what to do differently. Sales guys are always chasing great white whales. Angus Davis, the founder of Tellme, learned the answer to that question the hard way.

These journalism-related chats meet once a week or once a month at scheduled times. EST, journalists, bloggers, and public relations professionals meet to talk about issues related to their fields in one of the first and largest journalism-related chats on Twitter. Journalism: Scheduled Meetups. EST on Wednesdays.

Here's how to avoid a legal (and public relations) nightmare. Avoiding these four blunders can help prevent a what could be both a legal and a public-relations nightmare. In fact, user disputes and public-relations headaches are often a result of the inaction of the company in handling inbound requests for attention.

When Rush Limbaugh called Sandra Fluke a slut, all public relations hell broke loose. What if your brand was sucked into a controversy it had nothing to do with? Here's how it happens. An apology for his "insulting word choices" only seemed to fan more criticism. This isn't a story that will stop dogging Limbaugh in the near future.

Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

You don't need to hire a firm to handle public relations. You can do it yourself. Here's how from Scott Gerber, founder of the Young Entrepreneur Council, and Mark Davis, CEO of Kohort

And it’s no surprise why they’re doing that – a missed complaint can escalate into a nasty public relations nightmare in a matter of hours, while a quick and efficient follow-up to an issue can earn much goodwill. Businesses are increasingly getting interested in what is said about them by customers on the Web. He peers at his screen.

Because Big Fuel's employees come from a range of industries—from public relations to television production—they often bring vastly different approaches to social media. Here's how New York City's Big Fuel created a system to help new employees find their way, and stay put. But with growth comes growing pains.

They are a necessary evil for public companies in order to adhere to disclosure requirements, but that is simply a financial, regulatory, or compliance function.  SEO bloggers business marketing media press press release Promotion Public relations Social mediaThere are plenty of startups that do press releases. 

I've been following some of the most successful campaigns of the past four years and have embraced five public relations strategies in particular that have worked like a charm. It's not all Super PACs and mudslinging. In fact, every business executive can learn valuable lessons from inside the Beltway and on the campaign trail.

A serial entrepreneur describes her public relations mistakes--so you don't make the same ones. But when she suggested getting a public relations firm to spread the word, I panicked. have a young colleague who is starting a new business. She's confronting the challenges of growth: When does she move out of her home?

variety of companies manage talent in finance, engineering, and public relations, providing top-notch talent on part-time arrangements. Need a CFO, marketing pro, or software engineer you can't afford? These companies let you hire almost anyone part-time, and take care of the taxes and paperwork, too. Hiring. My CFO comes from Kranz.

By Marsha Friedman, CEO of EMSI Public Relations and author of “ Celebritize Yourself ” We recently lost a legend, boxing coach and trainer Angelo Dundee, the cornerman for world heavyweight champ Muhammad Ali. At the time, I’d been in public relations for nearly 19 years. Hello!? All good lessons from a pro.

Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

periodically ask customers what "non-public relations" business issues are keeping them up at night. Other times, I've been able to uncover subtle nuances that enable me to tweak the public relations program in order to make it even more effective. Forget the long-stemmed roses and tickets to Broadway plays.

Done correctly, a cleverly crafted public relations campaign can help take a company to the next level in more ways than one. Great publicity is a tool that Joy Schoffler, Founder of Leverage PR , has used to help start-ups and early-stage companies raise more than $20 million in capital, make the Inc. Publicity is a spotlight.

This usually takes the form of public relations – news conferences, press releases, public appearances are leveraged to keep the person or the issue in the public eye and push the priorities and ideas of the politician into the public conscience. ‘Tis the season. Politicians  compete. 

Related posts: Twitter Link Roundup #92 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

Here's how I managed to do just that and, in the matter of a few years, transform my business from a two-man enterprise operating out of a squalid, one bedroom apartment into one of the best-known public relations firms in the United States. To grow, your business needs to reel in the big fish. What I found surprised me. Capital.

The foundation's recent public relations mess offers valuable takeaways for small businesses. A Republican politician had launched a congressional inquiry about Planned Parenthood's use of public funding.) Immediate public backlash spread like wildfire. Komen for the Cure Foundation, go from being revered to reviled.

I’ll admit it, I wasn’t a public relations expert when I started my e-mail marketing company, VerticalResponse. The most press pickups we get is when we win awards, both from our industry trades as well as local publications. Does the press love your business as much as you do? Clear? Some worked, others were duds.

Related posts: Twitter Link Roundup #95 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

The two of them were able to create a loyal following quickly by relating to others, offering solid advice and creating friendships with in the community. Prior to moving to New York, Kellee worked to help build her sister's wedding-focused public relations company. But it's a key step that you shouldn't procrastinate on.

Komen could have avoided a public relations disaster. On Tuesday the organization went through a very public break-up with another well known nonprofit that supports women: Planned Parenthood. asked Cohn how companies might handle a similar public relations disaster more gracefully. Cause marketing seems so simple.

The same messaging rules that apply to classic public relations and branding apply to social media. If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Not having a social media policy. small businesses.

media/blogger relations, online community building, and content marketing … to securing. Related posts: Small Business Spotlight of the Week: Twittapolls. Awesomeness business community inspiration Interviews marketing Small biz spotlight agency pr public relations small biz small business women entrepreneursThat can be.

It seems whenever I explain to someone I've just met socially that I'm a public relations executive, I'm typically asked one of two questions: "So, what did you think of the Super Bowl commercials?" …or… "So, how many politicians do you have in your pocket?" Think again. Here's what you're getting wrong.

Related posts: Personal branding in a world of meat. business How To inspiration marketing Strategy writing branding copywriting entrepreneur entrepreneurship pr public relations small biz small business smallbiz social mediaAmanda Hocking is a star of the publishing world.

If you are in public relations, you are selling a story. The best and brightest stigmatize sales jobs. But they're fundamental to the success or failure of small business. As a business owner, this is a huge problem for me. My company is currently hiring in-house sales reps for our telephone sales team. Every job involves selling.

Related posts: Twitter Link Roundup #89 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! – [link].

What you may not expect, though, is an entire marketing and public relations arm that helps celebrity clients in reaching out to their audiences. Yet the space does not produce movies or films of the traditional sort – it is, however, probably responsible for making most of the celebrity fitness videos you see today.

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Whether you’re looking to get in front of potential investors or customers, you need to get the publicity wheels moving. Here’s how to combine your passion for your company with some best practices in public relations.

By Marsha Friedman, CEO of EMSI Public Relations and author of Celebritize Yourself. Marsha Friedman is a 20-year veteran of the public relations industry. Professionalisms marketing Marsha Friedman public relations small business social media social media strategyHired a College Intern.

If you are building your own platform plan for strategic public relations work, social media effort, and other marketing tactics to gain the attention of the workers you are attempting to enlist. Related posts: Crowdsourcing: a 7+7 Primer (Pt. Last week I posted the first part of this article on crowdsourcing strategies.

Sara Blakely, founder of Spanx, talks about how she picked her team members, handled public relations, and avoided paying for advertising. View the video on Inc.com at: [link]. Advertisement: Are your best customers still out there? Winning new customers. Pitney Bowes can help you understand prospects using Prospect Analysis. link].

Not only is treating others right an ethical imperative, but from a pragmatic public relations view, bad treatment of workers leads to terrible press. The company's latest supplier responsibility report is out. And it's something every entrepreneur wanting to outsource should read. Just ask Nike. Talk about high-profile bad press.

This can be especially true for service-based industries, like marketing or public relations, where inviting a client to a luxurious office space with 20-foot conference tables can make you seem like you're a more established firm. Ever wonder what the secret to being a happy entrepreneur is? It made me feel stupid." Census data.

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) said, “Sure.”

The public relations (PR) firm used by the big company you want to connect with is also likely monitoring social media. Recently, my friend Dave Gardner (president of Gardner & Associates Consulting ) shared his story of how he used social media to reach (and start a working relationship with) a big company (Dell.) said, “Sure.”

Whether you’re new to Twitter chats or just want to expand your horizons, here are some of the best business-related Twitter chats in which you can participate. Innovation is at the heart of business, so it can do you some good to learn more about ideas related to the topic. Note: all times Eastern.). Business. bizforum. HBRchat.

If you are going the build-it-yourself approach careful use of social media tools, public relations, and other word-of-mouth tactics can help you to attract the right workers to participate. Related posts: The State of the Crowdsourcing Union, 2011. This 10-year project invites consumers. Photo: Clive Power.

Related posts: Twitter Link Roundup #91 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! wBFfBv. wBFfBv.

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. PR Reaching Goals SEO SEO Copywriting Marketing public relations search engine optimizationYou need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition.

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. PR Reaching Goals SEO SEO Copywriting Marketing public relations search engine optimizationYou need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition.

” Reunions Magazine Edith Wagner Edith Wagner has worn many hats: she’s been a social worker, a juvenile officer, and worked in PR before starting her own business, Reunions, a trade publication for reunion planners with a circulation of about 15,000. Thinking of starting up —but don’t want the daily trek to an office?

and Public Relations. The movie industry has been consistently wrong in its claims that new platforms and channels would be the end of its business. Now it can't innovate, leading to SOPA. This year the movie industry made $30 billion (1/3 in the U.S. from box-office revenue. But the total movie industry revenue was $87 billion. link].

Related posts: Twitter Link Roundup #106 – Small Business, Social Media, Design, Copywriting, Marketing And More. Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. Here are some of the links that I’ve liked and shared this past week! Advice. Advice.

While it is still a major player in the movie DVD market, Netflix and CEO Reed Hastings can only wonder what would have been had they not opened the floodgates with a pair of disastrous public relations moves last summer. First the company went public with its idea to charge separate fees for its DVDs-by-mail and streaming video plans.

and Public Relations. This year the movie industry made  $30 billion  (1/3 in the U.S. from box-office revenue. But the total movie industry revenue was  $87 billion. Where did the other $57 billion come from? The Movie Industry and Technology Progress. 1920’s – the record business complained about radio. The reality? Piracy.

You do your morning ritual, and it’s time to get back to work… but hold on just a minute… Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals [.]. PR Reaching Goals SEO SEO Copywriting Copywriting public relations search engine optimization

My experiences gave me a first-hand, bird's-eye view perspective of what life was like as a Millennial working in a fast-paced public relations firm (as well as enabling me to make some systemic improvements that streamlined processes and made my employees' overall workplace experience a tad more enjoyable). It was brutal. No response.

Director of Communications and Public Relations : responsible for improving and expanding written and electronic communication within the Law School and for developing/ maintaining a public-relations program for the Law School. Phil is now the Dean of the CU Law School. Simply put, he’s awesome.

The following week Ron Morris interviewed Regis McKenna , who for decades was the “gold standard” for high tech Public Relations in Silicon Valley. Click I was lucky enough to get interviewed by Rob Morris of  American Entrepreneur Radio. It made for a fun interview. Click here to listen to the Regis interview.

Here's why I chose a public relations strategy. Things have gotten so bad that the PRSA (Public Relations Society of America) is currently undertaking a "redefinition" of PR. We've gotten editorial coverage in publications like TechCrunch, Vogue and Details , which can catapult and define a brand. Surprised?

have some public relations needs for FamiliesGo! As valuable as they are I don't have time to search for names and hard-to-find email addresses for editors at all of these online and print publications. One is to target one or two publications I'd really like FamiliesGo! I'm hiring a college intern for the winter break.

While it's still fresh, it's probably a good time for a refresher course on Public Relations 101—or, maybe more aptly, how you can handle a PR disaster like this one. FedEx's response to one of its employees chucking a customer's computer monitor over a six-foot fence shows how your company should respond to a PR disaster. link].

Those characteristics translate well to many professions—sales, marketing, advertising, public relations, and art direction, to name but a few. The Girl With the Dragon Tattoo '> Take it from The Girl with the Dragon Tattoo. People with body art are generally not only creative, but also bold and decisive. this week. link].

Becca Bijoch does public relations for the Minneapolis store Creative Kidstuff. It may not be as popular as Facebook or Twitter, but this virtual pinboard service is attracting plenty of eyeballs. Here's how to make it work for you. One social site has captured the attention of the masses recently. What’s the fascination?