Both Sides of the Table

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains.

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