Should You Blog? (yes, and here’s how …)
Both Sides of the Table
MARCH 8, 2010
As Brian Solis is fond of saying, “PR stands for public relations, not press release. That’s right. Blogging is an important way to build an audience and also drive SEO traffic. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains.
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