Steve Blank

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The LeanLaunch Pad at Stanford – Class 5: Customer Relationship Hypotheses

Steve Blank

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., but now they were actually trying to implement it. (If

Customer 247
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

” Influencing the messengers is what great public relations firms know how to do. Today, Marketing Automation tools (customer analytics, SEO, and Customer Relationship Management (CRM) platforms) generate customer behavior history about what messages worked on which media. I tell them, “The question isn’t if.

Marketing 310