Business Insider is pimping their new mobile industry report so much that there is hardly a reason to sign up to get the report. As has been noted here before mobile coupon use is going through the roof.

Some interesting conclusions/actoids from BI.

• Mobile coupons have a 10% redemption rate vs. 1% for print coupons.
• Mobile coupons can lure new customers into brick and mortar stores.
• Retailers should think of coupons not as a discounting vechicle but more of a brand content play with an offer.