Steve Blank

SEPTEMBER 7, 2009

To support sales, Marketing tries to “make up a better story,” and the web site and/or product presentation slides start changing (sometimes weekly or even daily). Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#. The board raises a collective eyebrow.

Customer Development 224

Customer Development Developer Customer Silicon Valley 224

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JULY 1, 2008

Here's your online data: You are capturing the above information using your web log based or javascript tag based web analytics tool. Still some web analytics vendors and consultants are fond of saying, "Yes we can track everything, online and offline and underwear sizes, and you won't have to lift a finger!"

Analytics 116

Analytics Conversion Campaign Redemption 116