Startup Professionals Musings

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6 Ways To Make Your Solution Stand Out Above The Rest

Startup Professionals Musings

I’m often surprised when you as an aspiring entrepreneur, looking for investors, tell me your solution is so innovative that you don’t have to worry about differentiating it from competitors, and customers will flock to it without a real marketing campaign.

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Every Entrepreneur Needs Holidays To Rest And Relax

Startup Professionals Musings

You earned it, and you need the rest. entrepreneur holiday season rest startup' So you should fully appreciate the right to decide to take some time off, and enjoy the family. Take time this holiday season to savor the dream. Happy Holidays! Marty Zwilling.

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6 Keys To Aiming Your Product To Mainstream Customers

Startup Professionals Musings

They are your early opinion leaders, so they are required to build the image that the rest will follow. The challenge is to attract them with an innovative solution built on great technology, while still keeping it usable, timely, and cost effective for the rest of us.

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10 Attributes Of The Perfect Partner For Your Startup

Startup Professionals Musings

Beyond the core team of two or three startup partners, every startup should seek to “outsource” the rest of their strategic requirements to external business partners. Look impartially from all angles and do the follow-up on all relevant previous roles. It’s faster and cheaper than building a large team in-house, and usually more effective.

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10 Lessons To Be Learned By Winning Teams Everywhere

Startup Professionals Musings

The rest is history. Rather than expecting things to go right, entrepreneurs have to assume things will go wrong, and solutions are elusive. Colonel Sanders started at a late age to build his chicken recipe into KFC (Kentucky Fried Chicken). It took two years of persistence to get the money.

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10 Keys To Surviving Startup Cash Flow Requirements

Startup Professionals Musings

For the rest of us, the following suggestions will help you survive the valley of death: Accumulate some resources before you start. My first advice for new entrepreneurs is to pick a domain, such as online web sites and smart phone apps, that doesn’t have the sky-high up-front development costs.

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

There is a big gap between people who love to try new technologies, and the rest of us, who tend to be much more “technophobic.” Startups need to show real traction before attempting to cross the chasm. I always recommend focus as the key to avoiding Moore’s chasm, as well as the others highlighted here.