Startup Professionals Musings

MARCH 4, 2019

The customer lifetime value also must consider the customer stage (search, conversion, retention, advocate) and the profit you expect in total. It’s relatively simple to predict subscription-based and other contractual customers, but much harder to project retention and repeat purchases from customers with unpredictable transactions.

Customer 213

Customer Product Retention Azure 213

Startup Professionals Musings

MARCH 15, 2017

The proper training and support right up front is key to retention, the right attitude, and their ability to be influential in driving your business. Integration of a new employee into their team is the right time to communicate the culture and direction of the business, and let them know what is expected of them.

Hiring 147

Hiring Technical Cofounder Cofounder Retention 147

Startup Professionals Musings

AUGUST 19, 2023

Especially in this new world of millennial values and rapid market change, every business leader and entrepreneur should aspire to this imperative of nurturing exceptional talent, and forgetting the tired old assumptions about retention and churn. Maybe then you can be the superboss you always wanted to see again. Marty Zwilling

Retention 236

Retention Leadership Networking Search 236

Startup Professionals Musings

JULY 9, 2022

Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training. This refers to the use of game thinking and software design mechanics to make it more effective and friendly for people to engage with technology.

Technology 334

Technology Social Media Cloud Retention 334

Startup Professionals Musings

MARCH 25, 2023

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

APRIL 11, 2022

Thus investors expect to hear about strategies and technologies that your company plans to use to manage all customer interactions, with the goals of attracting new customers, improving customer retention, and driving sales growth. Key activities.

Business Model 334

Business Model Intellectual Property Angel Investor Channel 334

Startup Professionals Musings

DECEMBER 15, 2010

Customer retention. Guerrilla marketing preaches the importance of prospect follow-up if you even hope to succeed in business. If you collect business cards at a trade show, make sure all have follow-up within 72 hours, and at least three more times after that. More customers are lost to apathy after the sale than poor service or quality.

Entrepreneur 237

Entrepreneur Technical Review Software Review Retention 237

Startup Professionals Musings

JUNE 21, 2020

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

Startup Professionals Musings

JANUARY 23, 2022

In the end, engagement drives customer retention, sales, growth and profit. People-centric leaders drive ownership and engagement down to their customer-facing team members. For this to work, team members must commit themselves and freely accept accountability for their actions. Leaders need direct and open team communication.

Leadership 320

Leadership Retention Social Media Demand 320

Startup Professionals Musings

NOVEMBER 10, 2021

Unfortunately, I often see goal misalignments with teams, such as marketing measured on sales volume, or sales measured on customer retention. Align accountability with organizational objectives. If key metrics and expectations rely on results from another group, then you have a conflict which prevents accountability from either group.

Metrics 331

Metrics Retention Agile Startup 331

Startup Professionals Musings

DECEMBER 8, 2021

Maximize customer retention. With over three-quarters of the U.S. population now using social media, at least 30% look at profiles on Facebook, Twitter and LinkedIn before buying any product or service. Of those, approximate 70% said they wouldn’t deal with a new company if it didn’t have a social media presence. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Professionals Musings

MARCH 3, 2021

It still amazes me that some entrepreneurs seem totally at a loss on this question, or customer retention rate, or even margin expectations. For example, if you have ever watched the Shark Tank show on TV, they always ask about the cost of customer acquisition. Show that you have to ability to move the ball forward.

Exit Strategy 406

Exit Strategy Merger Angel Investor IPO 406

Startup Professionals Musings

SEPTEMBER 27, 2021

Startups know that hiring employees who build good relationships will result in higher internal morale, less burnout, and higher customer retention. If you don’t show your people skills during the interview, you probably won’t show them later with customers and peers. Highlight your good relationships. Tendency to question and qualify.

Startup 338

Startup Retention Analytics Matching 338

Startup Professionals Musings

DECEMBER 4, 2020

Especially in this new world of millennial values and rapid market change, every business leader and entrepreneur should aspire to this imperative of nurturing exceptional talent, and forgetting the tired old assumptions about retention and churn. Maybe then you can be the superboss you always wanted to see again. Marty Zwilling.

Retention 311

Retention Networking Search Employee 311

Startup Professionals Musings

MARCH 16, 2016

These deals usually come with retention packages -- so be careful. Sometimes investors are very impressed with the skills and expertise of a startup team but are not so impressed with the business potential of the current idea. They may decide to acquire the startup in order to hire the team for another project in their portfolio.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

Startup Professionals Musings

JUNE 14, 2021

Carefully manage the environment so that people are not distracted by other activities or noise that may override the recognition and retention of your key points. Don’t bury them in so much information that attention spans are exceeded. People do not agree, and ignore the message.

Retention 253

Retention Social Media Reputation Matching 253

Startup Professionals Musings

JUNE 10, 2020

Based on my own experience and feedback from other executives, accountability is not only the key to business success, but it is the key to employee happiness, engagement, and retention as well. In all cases, accountability has to start with you.

Advisory Board 283

Advisory Board Due Diligence Retention Agile 283

Startup Professionals Musings

JULY 13, 2019

Thus investors expect to hear about strategies and technologies that your company plans to use to manage all customer interactions, with the goals of attracting new customers, improving customer retention, and driving sales growth. Key activities.

Intellectual Property 250

Intellectual Property Business Model Angel Investor Channel 250

Startup Professionals Musings

NOVEMBER 17, 2021

Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Without predictive targeting, a retention campaign may cost more than it gains. New one-time customers may be incented to return. Movie recommendations.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

SEPTEMBER 29, 2019

Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training. This refers to the use of game thinking and software design mechanics to make it more effective and friendly for people to engage with technology.

Technology 216

Technology Social Media Cloud Retention 216

Startup Professionals Musings

MARCH 2, 2019

Maximize customer retention. With over 77% of the U.S. population now using social media, at least 30% look at profiles on Facebook, Twitter and LinkedIn before buying any product or service. Of those, approximate 70% said they wouldn’t deal with a new company if it didn’t have a social media presence. You need to be there.

Social Media 246

Social Media Media Reputation Viral 246

Startup Professionals Musings

APRIL 22, 2019

In the end, engagement drives customer retention, sales, growth and profit. People-centric leaders drive ownership and engagement down to their customer-facing team members. For this to work, team members must commit themselves and freely accept accountability for their actions. Leaders need direct and open team communication.

Leadership 237

Leadership Retention Social Media Demand 237

Startup Professionals Musings

JUNE 8, 2019

Focus on existing customer retention and repeat business. The problem is that you may not have the experience or connections to jump into new customer segments, manufacturing, and distribution. Capitalize on what already exists.

Angel Investor 220

Angel Investor Equity Leadership Demand 220

Startup Professionals Musings

SEPTEMBER 23, 2018

Startups know that hiring employees who build good relationships will result in higher internal morale, less burnout, and higher customer retention. If you don’t show your people skills during the interview, you probably won’t show them later with customers and peers. Highlight your good relationships. Tendency to question and qualify.

Retention 232

Retention Analytics Matching Customer 232

Startup Professionals Musings

NOVEMBER 14, 2012

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. You build customer loyalty by treating people how they want to be treated. Cost of customer acquisition.

Metrics 266

Metrics Retention Acquisition Salary 266

Startup Professionals Musings

DECEMBER 8, 2013

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. It’s just another way to demonstrate credibility and attract traffic. Keep them engaged with eNewsletters. Supplement text here with video and audio. Widgets and badges.

Widget 286

Widget Marketing Curation Audio 286

Startup Professionals Musings

MAY 4, 2022

Pick the right time and place for each message type, to maximize attention and retention. Attention spans seem to be getting steadily shorter. Add the problem of noise, external and internal, which can blank out whole messages. Information withheld. This is readily recognized by most constituents, negates the message, and erodes trust.

Semantic 342

Semantic Technical Review Retention Distribution 342

Startup Professionals Musings

APRIL 21, 2017

In the end, engagement drives customer retention, sales, growth and profit. People-centric leaders drive ownership and engagement down to their customer-facing team members. For this to work, team members must commit themselves and freely accept accountability for their actions. Leaders need direct and open team communication.

Leadership 196

Leadership Entrepreneur Retention Social Media 196

Startup Professionals Musings

OCTOBER 18, 2017

Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training. This refers to the use of game thinking and software design mechanics to make it more effective and friendly for people to engage with technology.

Startup 153

Startup Social Media Cloud Retention 153

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Startup Professionals Musings

AUGUST 18, 2013

See the classic examples of Dell Makes $3M from Twitter (customer retention), Australia’s Tourism via Facebook (large rewards), and Blendtec You-Tube “Will it Blend” (brand building). You can fail by not being there at all (see the United Breaks Guitars story ), or making the big mistake (see Red Cross Rogue Tweet ).

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 9, 2017

Thus investors expect to hear about strategies and technologies that your company plans to use to manage all customer interactions, with the goals of attracting new customers, improving customer retention, and driving sales growth. Key activities.

Business Model 143

Business Model Intellectual Property Startup Angel Investor 143

Startup Professionals Musings

FEBRUARY 2, 2014

Many businesses are already weaving gamification into their strategies to enhance loyalty programs, customer retention, productivity measurement, and training. This refers to the use of game thinking and software design mechanics to make it more effective and friendly for people to engage with technology.

Social Media 248

Social Media Cloud Retention Internet 248

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. A healthy business, ready to scale, has been doing this for a year or more, with an existing customer set generating a non-trivial and growing revenue stream. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

AUGUST 31, 2014

Startup advantages include a more stable revenue stream, easier customer retention, and increasing customer investment over time. This is a very popular model today for Internet services, calling for monthly or yearly low payments, in lieu of one value or cost-based price. The customer advantage is a lower entry cost.

Revenue 287

Revenue Startup Business Model Retention 287

Startup Professionals Musings

DECEMBER 31, 2012

Then you can decide on a marketing program, loyalty program, or a level of attention that is appropriate to each group, for acquisition, retention, and profitability. But you do need to segment your customers into homogeneous groups. Remember, this is not a one-time effort.

Customer 225

Customer Startup Retention Differentiation 225

Startup Professionals Musings

AUGUST 24, 2013

Maximize customer retention. With over 98% of the population now using social media, at least 30% look at business profiles on Facebook, Twitter and LinkedIn before buying any product or service. Of those, approximate 70% said they wouldn’t deal with a new company if it didn’t have a social media presence. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271