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Conversion, retention and churn benchmarks

VC Cafe

Understanding the benchmarks on conversion, retention, and churn for your business is therefore critical. Retention : The percentage of customers who continue to use a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109
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Startup Metrics

TechEmpower

R : Retention - Do they come back & re-visit over time? R : Revenue - Can you monetize any of this behavior? The metrics, and how they relate, are captured in his slide: Note the relationship between retention/referral efforts and lifetime value. A : Activation - What % have a "happy" initial experience?

Metrics 260
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Building Your Startup’s 2022 Revenue Model

Austin Startup

It’s that time of year when Startup CEOs are building their 2022 Revenue Plan. On the flip side, if sales productivity begins to fall or customer retention dips, they feel the impact before it hits the company’s financial statements. With so many changes, be careful predicting that customer retention will be flat. Invest more?

Revenue 72
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How To Turn The Great Resignation Into A Great Employee Retention Strategy

YoungUpstarts

Retaining top talent enables a company to attract more high-level performers, increase employee engagement, boost productivity and increase revenue. Rod Robertson shares some tips to business owners to improve their employee retention.

Retention 264
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Net Dollar Retention vs. Net Revenue Retention

VC Adventure

Net Dollar Retention (NDR) and Net Revenue Retention (NRR) are both important measurements in any business but many companies conflate the two or (more frequently) only report on one. NDR and NRR are as defined as follows: NDR measures the average percentage change in revenue over the first 12 months of a customer.

Retention 102
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5 Strategies For Balancing Revenue Versus User Growth

Startup Professionals Musings

Some analysts argue that revenue drives growth, while others say user growth drives revenue. Google reached $1B in revenue within five years of incorporation, and now has a market capitalization of over $1 trillion. Long-term stability requires revenue growth and profit. Both have worked. Traditionally, it was simple.

Revenue 434
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How To Develop Your Customer Retention Strategy

ConversionXL

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112