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6 Valuable Tips to Enhance Customer Retention and Loyalty for Your Business

Women Entrepreneurs Can

In a nutshell, customer retention is the key to any business that wants to keep its costs low and sales high. One of achieving this goal is customer retention. With effective customer retention methods, your business can earn more customers and find ways to keep your existing customers happy and satisfied.

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Social Entrepreneurship Could Be Your Solution

Mike Michalowicz

Social entrepreneurship can actually boost your employee retention rate and their productivity. This will also encourage them to come forward with their own ideas on how to tackle projects because of their vested interest. . Individuals, especially millennials, are increasingly expressing a desire to do meaningful work.

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How to Become a Fractional CMO

Duct Tape Marketing

Fractional CMOs typically bring their wealth of experience to guide marketing efforts, helping companies refine their brand messaging, identify ideal clients, improve client retention and more. Strategic thinking combined with a deep understanding of the client’s target market drives great results in this role.

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Should You Offer Equity Compensation to Employees?

Up and Running

More often than not, equity compensation is an attraction and retention tool, rather than a replacement to salary. Stock options are issued to employees usually through an Employee Stock Option Plan (ESOP) and include what is called a “vesting period.” The longer employees stay, the more of their stock options they “vest.”.

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A VC: Employee Equity: How Much?

www.avc.com

Startups should be able to dramatically increase the value of their equity over the four years a stock grant vests. So a grant with a value of $125k could be worth $400k to $600k over the time period it vests. We expect our companies to be able to increase in value three to five times over a four year period.

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A Different Approach to Refreshing Stock Option Grants

Feld Thoughts

Assume you hire someone and grant them 10,000 options with monthly vesting of four years with a one year cliff. That means that after one year, they get 25% of their options and then start vesting the remaining options monthly at a rate of 1/48 (208.3 options / month, or 2,500 / year.) This makes no sense to me.

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6 Best Practices to Set Up an ESOP for Your Business

Up and Running

Employee retention, for both startups and established businesses, is more important than ever. You need to decide what kind of plan you want, how much stock you want to buy, how many employees will be included in the plan, and what kind of vesting schedule there will be. Consider changes in ownership. Get a 409a valuation.

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