Startup Professionals Musings

MARCH 25, 2023

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Valuation 235

Valuation Revenue Viral Retention 235

Startup Professionals Musings

JUNE 21, 2020

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 434

Revenue Valuation Viral Retention 434

ConversionXL

SEPTEMBER 13, 2018

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. There are other use cases, too, such as app developers seeking to maximize the value of users for a viral game with a lifespan of days or weeks. Engagement, conversion, and retention.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Brandanew

MAY 29, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. How To Ensure Your Startup Team Is Growth Hacking Not Copying. Couldn’t think of something original?

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Curation Social Media Viral Startup 100

Startup Professionals Musings

DECEMBER 8, 2021

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spent a long time recovering from that debacle. With over three-quarters of the U.S. You need to be there.

Social Media 355

Social Media Media Reputation Viral 355

Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. But its not really viral growth, even when its exponential.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. And that can make or break your customer retention, especially in the early stages.

eCommerce 126

eCommerce Omaha Entrepreneur SEO 126

ConversionXL

FEBRUARY 12, 2019

The second relies on retention. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. We had a client selling personalized jewelry who discovered through a retention analysis that 40% of his products didn’t drive any repeat purchases. The second type is winning.

Retention 126

Retention Analytics Campaign eCommerce 126

Startup Professionals Musings

MARCH 16, 2016

This term is used to describe non-traditional ways to incent growth such as social-media and viral marketing. These deals usually come with retention packages -- so be careful. It implies that founders are living on inexpensive Ramen noodles and barely covering living expenses in order to re-invest all returns back into the business.

Software Review 120

Software Review Sweat Equity Accredited Investor Angel Investor 120

ConversionXL

APRIL 4, 2017

There are many who aren’t doing it well , but to me it seems this is a natural extension of any other acquisition channel, and a super important lever for retention and relationship building. Virality and Referral. Virality is the key lever of many of the most famous growth examples: Dropbox, Uber, Facebook, Hotmail.

Channel 118

Channel Marketing Viral SEO 118

Startup Professionals Musings

MARCH 2, 2019

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spend a long time recovering from that debacle. With over 77% of the U.S. You need to be there.

Social Media 246

Social Media Media Reputation Viral 246

Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 70

Social Media Viral Media Customer 70

crowdSPRING Blog

MARCH 7, 2014

Employee Retention - crowdspring.co/1f2fAz5. 7 Things Marketers Can Learn From 2,616 Viral Headlines. Don’t fear competition. Many of the best companies embrace it - crowdspring.co/1kgAen9. The simplest and most important dashboard for early stage startups - crowdspring.co/1gMgfqV. ripenn - crowdspring.co/1gSudHW.

Social Media 98

Social Media Small Business Design Media 98

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

Instead, watch payback period for acquisition efficiency, watch retention for product/market fit, watch expansion revenue for long-term growth, and watch gross margin for long-term profitability. But usually, you should focus on what’s best for the customer and your company. People don’t value their time.

Restful 202

Restful Founder Revenue Acquisition 202

A Smart Bear: Startups and Marketing for Geeks

JULY 23, 2013

Even with a great retention rate (e.g. time to earn back the revenue to cover all your customer acquisition expenses) 75% annual retention. Use viral growth to offset cancellations. Few B2B companies can truly claim “viral growth” characteristics. When do you “show me the money?” of revenue, $0.30

Business Model 335

Business Model .Net Revenue IPO 335

Startup Professionals Musings

DECEMBER 8, 2013

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

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Widget Marketing Curation Audio 286

Startup Professionals Musings

JULY 11, 2013

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Increase customer loyalty and therefore customer retention. Before social networking, an unhappy customer might tell three people.

Social Media 249

Social Media Media Customer Viral 249

Startup Professionals Musings

DECEMBER 6, 2012

If these three million see no timely response, your problem can go viral (like United Breaks Guitars ). Respond online and let the positive vibes go viral instead. Increase customer loyalty and therefore customer retention. Before social networking, an unhappy customer might tell three people.

Social Media 228

Social Media Media Customer Viral 228

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. Retention / Churn. How many adds came through organic SEO? How many through affiliate deals? How many through SEM? Do you have a customer referral program? If so, make sure you can track which leads come from this.

Metrics 346

Metrics Startup Acquisition SEM 346

SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

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Metrics Startup Retention Acquisition 225

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

AUGUST 24, 2013

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines is still recovering from that debacle. You need to be there.

Social Media 271

Social Media Media Startup Reputation 271

Up and Running

JANUARY 22, 2020

Incorporating referral links into your communications and incentivizing folks to share them facilitates “viral lopping” and organic growth. And when done right, it can have a remarkable impact on customer engagement and retention. Referral links. PR and media outreach.

SMS 101

SMS Marketing Affiliate Social Media 101

VC Cafe

JULY 15, 2021

Build virality into the product – it might be counter intuitive to launch your product as “invite only” – after all, the goal is to grow the audience, not to restrict it. Several startups, like Copy.ai It can also backfire, so execution is key. Slack or Discord).

Mobile 190

Mobile Social Media Distribution PR 190

Startup Professionals Musings

OCTOBER 27, 2012

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

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Widget Entrepreneur Marketing Curation 233

VC Cafe

NOVEMBER 2, 2019

The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM). Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

Lightspeed Venture Partners

FEBRUARY 6, 2013

When we invested in Snapchat a year ago it had a few hundred thousand installs, but incredible retention and frequency of usage. Here’s the secret sauce to Snapchat’s viral growth: its group messaging functionality. This engagement makes the experience more satisfying – it feels like a real conversation. Low Emotion. High Friction.

Viral 161

Viral Retention Social Media Conversion 161

Startup Professionals Musings

AUGUST 15, 2011

These are regular updates, usually monthly, via website and email that help with customer retention, and again remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

FEBRUARY 26, 2017

It highlights the story of how United Airlines paid no attention to social media while Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines spend a long time recovering from that debacle. With over 78% of the U.S. You need to be there.

Social Media 120

Social Media Media Entrepreneur Reputation 120

Startup Professionals Musings

MAY 30, 2015

These are regular updates, usually monthly, via website and email that help with customer retention, and remind your customers that you are the expert in your industry. Keep the atmosphere relaxed and fun, to increase traffic, and maybe even go viral. It’s just another way to demonstrate credibility and attract traffic.

Widget 120

Widget Curation Audio Aggregator 120

David Teten

MAY 1, 2013

“The right domain in the hands of a talented team can enhance their credibility with customers and partners, improve their conversions increasing ROI, and improve both retention and their viral marketing spend,” observed Gary Millin, CEO of WorldAccelerator.com , a platform which owns over 1,000 top-tier domain names with the mission of supporting (..)

Naming 114

Naming Semantic Venture Capital Startup 114

Startup Professionals Musings

JULY 18, 2012

It highlights the story of how United Airlines in 2008 paid no attention to social media as Dave’s story of his crushed guitar and poor customer service went viral around the world. Maximize customer retention. United Airlines is still recovering from that debacle. You need to be there.

Social Media 198

Social Media Media Marketing Reputation 198

The Equity Kicker

MAY 15, 2012

I read some great stuff today on topics like why aren’t VCs lean and scrappy , and why Pinterest took so long to go viral , but the pick of the bunch by far were some of the answers to What are some decisions taken by the “Growth team” at Facebook that helped Facebook reach 500 million users? But maybe I should.

Viral 108

Viral Framework Aggregator Retention 108

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Hippoland

AUGUST 8, 2018

As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. You will use your fridge for a decade or more so the retention here is high. But, the retention is terrible / non-existent.

Founder 48

Founder Sales Cycle Affiliate Retention 48

Cracking the Code

DECEMBER 1, 2009

Popular Media: the key to viral marketing. Software 2.0: How the use of internet is transform. ► 03/25 - 04/01. (1). Global warming: a plague for humanity? ► 03/18 - 03/25. (1). ► 02/11 - 02/18. (2). Getting the most of your online marketing: the In. Get your own helicopter for $50! ► 01/07 - 01/14. (1).

Software Review 48

Software Review Technical Review Cloud Europe 48