Duct Tape Marketing

JUNE 27, 2013

Within hours, your response to your disgruntled customer can go viral—even obtaining national attention (something you definitely don’t want). According to a post that went viral on Facebook, a little girl’s father was in Afghanistan and ordered a bouquet that came with a necklace for his daughter to be delivered on Valentine’s Day.

Social Media 71

Social Media Viral Media Customer 71

Startup Professionals Musings

OCTOBER 27, 2012

You have to build a web presence with marketing content to get visibility above the 300 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Widgets and badges.

Widget 233

Widget Entrepreneur Marketing Curation 233

Startup Professionals Musings

AUGUST 10, 2014

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 246

Revenue Entrepreneur Valuation Viral 246

Both Sides of the Table

APRIL 4, 2011

Measuring viral adoption is obviously important. If you have multiple versions of your product, how many are web vs. mobile? Retention / Churn. Do you have a customer referral program? If so, make sure you can track which leads come from this. How do the mobile customers break down by device type?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

AUGUST 15, 2011

You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area. Widgets and badges.

Widget 256

Widget Marketing Curation Audio 256

Startup Professionals Musings

JUNE 26, 2016

Startup productivity is embodied in key ratios, including low cost of customer acquisition, high retention, and high revenue per employee. These days, you need customer evangelists who see the value and will pull in their friends through viral actions to keep the business growing. High customer loyalty and high team passion.

Revenue 145

Revenue Valuation Startup Viral 145

Startup Professionals Musings

MAY 30, 2015

You have to build a web presence with marketing content to get visibility above the almost 300 million other new websites created last year, and attract the customers you need. Curation is humanly aggregating, filtering, and re-posting the best-of-the-best content on the web, relative to your product or service area.

Widget 120

Widget Curation Audio Aggregator 120

SoCal CTO

OCTOBER 8, 2009

R : Retention - do they come back & re-visit over time? These are captured fairly well by his slide: The beauty of what he's defined is the relationship between retention and referral efforts and lifetime value. A : Activation - what % have a "happy" initial experience? R : Referral - do they like it enough to tell their friends?

Metrics 225

Metrics Startup Retention Acquisition 225

VC Cafe

JULY 15, 2021

Build virality into the product – it might be counter intuitive to launch your product as “invite only” – after all, the goal is to grow the audience, not to restrict it. Several startups, like Copy.ai Recent examples include Clubhouse , Racket or Polywork. It can also backfire, so execution is key.

Mobile 190

Mobile Social Media Distribution PR 190

David Teten

MAY 1, 2013

There are some automated valuation tools on the web like valuate.com and estibot.com that use search traffic, backlinks, and other data to appraise the value in the domain name. Facebook paid $8.5 million for FB.com; see the top 30 list of all time.

Naming 114

Naming Semantic Venture Capital Startup 114

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags facebook Is it still possible to be a successful developer on Facebook?

Developer 28

Developer Ruby Australia Chile 28

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags facebook Is it still possible to be a successful developer on Facebook?

Developer 28

Developer Ruby Australia Chile 28

Aymeric Gaurat-Apelli

SEPTEMBER 30, 2010

Skip to content Follow: RSS Email Twitter Aymeric Gaurat-Apelli On building profitable web applications Home Contact me Creations Blog Books Entrepreneurship & Startups General Online experiments Programming tips and tricks Startup tips and tricks Tags facebook Is it still possible to be a successful developer on Facebook?

Developer 28

Developer Ruby Australia Chile 28

ConversionXL

JANUARY 8, 2018

You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). Usually the others are related to other marketing channels (paid/referrals) or one of the other parts of the funnel (retention/lifecycle). Stuff doesn’t go viral overnight and not without promotion.

SEO 134

SEO Metrics Analytics Search 134

Startup Lessons Learned

APRIL 14, 2009

Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Now that Im in a web based company Im finding a difficult match the framework, culturally. In short: Id love to read your take on a web version of customer development.

Customer 167

Customer San Francisco Lean Hockey Stick 167

Steve Blank

APRIL 20, 2021

In other words, you prove retention. With both growth and retention, you earn the right to build more. For software products, they would be the operating systems with big market shares: iOS, Android, web, Mac, and PC. It’s really all that matters at the earliest stage. The tool for doing this efficiently and effectively?

Product 436

Product Viral Channel San Francisco 436

The Next Web

MARCH 2, 2014

Successful mobile games rely on virality and retention just as much as monetization to stay afloat. In these cases, make a donation as a studio to the non-profit and let players know that your game is helping to support that cause. How everybody benefits.

Mobile 142

Mobile Global Campaign Viral 142

Reid Hoffman

MARCH 19, 2019

O’Reilly’s article describes two businesses from his own career at O’Reilly—the Global Network Navigator (GNN) web portal, which he sold to AOL, and the Website web server, which eventually fell by the wayside. On the other hand, web servers are not a blitzscalable market. Today, there is no one dominant player in web servers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. The 10 / 90 Rule for Magnificent Web Analytics Success. Who Owns Web Analytics?

Analytics 124

Analytics Metrics SEM Web 124

Startup Lessons Learned

OCTOBER 7, 2008

I think its helpful to think about two kinds of competition for distribution: acquisition competition and retention competition. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Retention competition is how you get people to come back to your app. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

klinger.io

JANUARY 17, 2014

As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile.

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 73

Social Network Viral Social Media B2C 73

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! There are multiple points of value from the Trailheads program (lower support costs, higher retention, faster time to value for clients etc.) I have a massive bias against the current click-bait, let’s go viral , “hot story of the moment” traffic.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

SoCal CTO

OCTOBER 5, 2010

Why Every Entrepreneur Should Write and 9 Tips To Get Started - OnStartups , September 27, 2010 "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. Another important web 2.0 Why You Should Write.

Technology 191

Technology Product San Francisco CTO Hire 191

Startup Lessons Learned

MARCH 24, 2009

This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. And most web applications do their positioning right in the first few screens of the app.

Metrics 88

Metrics San Francisco Lean Viral 88

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Sharability adds to the potential of your content going viral. It helps you reinforce your brand in the minds of people who have already shown interest in your brand while browsing the web.

SEO 176

SEO Social Media Search Campaign 176

The Next Web

AUGUST 26, 2012

The metrics that matter the most are returning customers (user retention), turnover per customer and viral growth (k-factor). Remember that raising money in itself is not the purpose; it’s about creating an organization that can fully focus on finding retention and a working business model that can later on scale.

Bankruptcy 121

Bankruptcy Technical Review Intellectual Property Due Diligence 121

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Surprises always work to instill loyalty and retention. Create a web page with a sign up form and use email and social media to announce the call. Teleseminars.

Small Business 167

Small Business Marketing PR Social Media 167

Steve Blank

FEBRUARY 26, 2020

You’ve built detailed analytics tracking into your product and you should be seeing organic and viral growth; and can provide Daily/Weekly/Monthly Active Users, 30d/90d/120d retention. Retention and low attrition are good signs of customer validation. 2M in 18 months.

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Aymeric Gaurat-Apelli

APRIL 20, 2010

Although I had been developing softwares since 1999, it was the first time I could think of an idea, write the application, publish it online and virally reach thousands of people! As Facebook matures as a platform, it is changing its focus from growth to retention. Facebook has allowed me to find an audience to my creativity.

Developer 32

Developer Australia Ruby API 32

ConversionXL

AUGUST 7, 2019

You can catalyze that sharing, something Ann Smarty of Viral Content Bee does regularly: Any time I feature influencers in my content, I tag them on Twitter, not just in my own tweets but also in updates from everyone else. We add the project to Viral Content Bee and include the influencers’ usernames in the project name. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

Startup Lessons Learned

SEPTEMBER 29, 2008

So you do a split-test, and you discover that Feature X causes people to spend 20% more time on a given part of your product, say a particular web page. We built and are refining a communications and productivity Web 2.0 The Lean Startup Intensive is tomorrow at Web 2.0. Is that a success? tool for a large public Utility.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68