Feld Thoughts

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SayAhh’s Revenue Projections

Feld Thoughts

While Jane was building SayAhh’s revenue projections , Dick focused his attention on building the expense side of the projections. It is simple in that it forecasts how much cash will be coming in the door (revenues + equity financing + debt financing) and then subtracts from that amount how much cash is expected to be going out the door.

Revenue 127
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Revenue vs. Income

Feld Thoughts

I’m tired of “Revenue” being referred to as “Income.” For households and individuals, income is the sum of all the wages, salaries, profits, interests payments, rents and other forms of earnings received. Call the thing at the top of the P&L “Revenue”, not “Income” Rant off.

Revenue 144
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Sayahh’s Financial Statements For August 2011

Feld Thoughts

Since SayAhh is in the pre-launch development stage, the company doesn’t have any revenue yet. This results in a gross margin of $0, where gross margin is revenue – cost of goods sold. The default Quickbooks setup uses “Income” to refer to “Revenue”. The largest expense a company usually has at this stage is salaries.

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First Seven Jobs

Feld Thoughts

I think I was on a combination of a very low salary and commission that theoretically would add up to something interesting. I ended up writing two products over several years – PC Log and PC Economics – both of which I got paid $10 / hour + 5% of gross revenue. I quit after one day – I couldn’t stand it.

Texas 70