A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2022
Revenue from your billing system compared to cash flows from your bank statements. Google Trends on how search-traffic for your keywords is changing). A good way to check for bad data is to replicate the airplane dashboard method of deriving the same information in two different ways. They all tell a different story.
A Smart Bear: Startups and Marketing for Geeks
FEBRUARY 26, 2013
The scrounging and scrabbling and begging and fighting the a s for those morsels of revenue, those crumbs of validation. I searched and searched and searched and searched And searched and searched, and then— There it was, deep in the grass, Under an old and twisty bough. It’s over. We did it.
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A Smart Bear: Startups and Marketing for Geeks
AUGUST 18, 2015
The insight is: The profitable revenue stream is a prison. A company with a large, profitable, growing revenue stream betrays facts useful to a startup: There’s a huge market to be had (else it wouldn’t be large and growing). The big profitable revenue stream is the goose that’s laying the golden eggs.
A Smart Bear: Startups and Marketing for Geeks
APRIL 12, 2010
Google was the 11th major search engine, not the first. Their technology proved superior, but "a better search engine" was hardly a new idea. billion market cap), mid-sized (NetBotz with millions in revenue and funding), and small (sub-$1m operations like us). There were many competitors, both huge (APC with $1.5
A Smart Bear: Startups and Marketing for Geeks
JUNE 13, 2011
I’ve chronicled the eye-melting design work that punished potential customers in the evolution of the Smart Bear website, and yet with all that cringe-worthyness, here is a company that doubled in revenue and profit like clockwork for half a decade — a stat any startup would be proud to match. Here’s what I mean.
A Smart Bear: Startups and Marketing for Geeks
MAY 21, 2013
How you price a product can have a radical impact on the revenue you make from it. My search for the perfect pricing model resulted in an additional $50,000 (a 170% increase) in revenue. That small difference to the customer makes a huge difference to the seller over the total revenue. A huge increase in revenue.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 13, 2015
and 5%” or “cost to acquire a customer between $50 and $500″ or “average monthly revenue per customer between $20 and $200.” So they’ll need 1666 customers to achieve their revenue target. (We Not many search terms have that many impressions even over 3 years.
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