No Plan Survives First Contact With Customers – Business Plans versus Business Models
Steve Blank
APRIL 8, 2010
We thought we’d take our plan and go raise seed money. We can’t raise money knowing our plan is wrong.”. Instead of writing a formal business plan they took their business model and got out of the building to gather feedback on their critical hypotheses (revenue model, pricing, sales, marketing, customer acquisition cost, etc.)
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