A Smart Bear: Startups and Marketing for Geeks

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Why it’s nice to compete against a large, profitable company

A Smart Bear: Startups and Marketing for Geeks

The insight is: The profitable revenue stream is a prison. A company with a large, profitable, growing revenue stream betrays facts useful to a startup: There’s a huge market to be had (else it wouldn’t be large and growing). The big profitable revenue stream is the goose that’s laying the golden eggs. Not anymore.

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The wrongness of relativism

A Smart Bear: Startups and Marketing for Geeks

Still… Now Slack has been valued at over a billion dollars, less than a year after launch, every month adding more than a million dollars of annual recurring revenue. “It’s not fair,” we all said to ourselves. Well, at least they had to toil for four years instead of two. They’re next!

Metrics 246
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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Revenue multiples, profit multiples, premium over the previous financing — these are metrics used by sellers to help determine a minimum acceptable price. Even for startups, it takes years for a new product to become good enough to demand many millions of dollars in revenue.). Yet mobile advertising revenues were paltry.

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The rise of the “successful” unsustainable company

A Smart Bear: Startups and Marketing for Geeks

After I sold Smart Bear, that division has increased revenue and profit every year, for five years, even through the 2008/2009 economic disaster. GroupOn’s engine that turned capital into revenue growth was a form of force-feeding rather than building a product). But really, are all those acquirers so stupid? Surely not.

IPO 240
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How to think about cash vs. equity compensation

A Smart Bear: Startups and Marketing for Geeks

Of course the numbers don’t match because, again, I pulled those potential valuations out of nowhere. To make $250,000 out of $5m the investor would need 5%; to make $840,000 from $25m the investor needs 3%. That’s a much tighter range than you had before you started reading this article!

Equity 276
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How to value your company for sale (Part 2)

A Smart Bear: Startups and Marketing for Geeks

ME: Of course getting tied up with that might distract you from other growth opportunities, and sometimes buyers don’t like that you’re dependent on another company for revenue. They know there’s a minimum valuation, under which you’re not interested.

Sales 235
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How to value your company for sale (Part 1)

A Smart Bear: Startups and Marketing for Geeks

They’ve heard rules of thumb like “A growing software company is worth 5 times their trailing 12-months revenue.&# Even narrowing the field as much as feasible, revenue multiples varied between 1.2x The “Multiples&# argument does work well in industries where company’s growth and revenue is highly predictable.

Sales 260