A Smart Bear: Startups and Marketing for Geeks

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Do I dare call bullshit aloud? Do you?

A Smart Bear: Startups and Marketing for Geeks

How many RSS subscribers or Twitter followers do I need before I decide it’s OK to rail against asinine offers like that email, or even gently disagree with luminaries who I do, in fact, respect? Maybe you’ll see that “RSS subscribers&# is not the measure of the quality of your thoughts.

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Special Edition: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

But we did it, it was a blast, and you can listen to it in my podcast ( iTunes , or enclosed in the usual RSS feed , or raw mp3 ). For the last year I envisioned it as a weekly call-in radio show, and in this incarnation it wasn’t call-in, it wasn’t on the radio, and it’s not weekly. Why listen?

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How Perfect Pricing got me 1500 Sales in 2 Days

A Smart Bear: Startups and Marketing for Geeks

Isn’t fame and glory and RSS subscribers enough? So when I recently wrote an eBook to show people how to design user interfaces , I knew how important setting the right price would be. Why charge at all ? Besides the obvious answer (to make money), I believe the Internet is already overrun with free stuff.

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A tour of my Wordpress plugins

A Smart Bear: Startups and Marketing for Geeks

It's most important for new readers who haven't seen old posts — especially anything older than the 10-15 posts displayed by your RSS reader when you first subscribe. Generates a message near the top of the page suggesting that you subscribe by RSS or email, tuned to the source of the traffic (e.g. Nice-to-haves: WP Greet Box.

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Being who you are, if who you are is being better

A Smart Bear: Startups and Marketing for Geeks

I can lecture you about how blogging success is about content and time rather than looks and plugins , but I still wrote my own plugin to manage exactly how the “retweet&# link behaves in the RSS feed. That attitude is something I see in most successful entrepreneurs.

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You’re a company when…

A Smart Bear: Startups and Marketing for Geeks

Feedburner said there were 50 RSS subscribers, but at least 40 of them were directories or scrapers. 2,700 days ago, and 40,000 subscribers ago, I published my 13th blog post. It was: “ You’re a real company when… ” An existential question of when a startup becomes “real.”

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Episode 2: Smart Bear Live!

A Smart Bear: Startups and Marketing for Geeks

You can listen by subscribing to my podcast on iTunes , or it’s enclosed in this blog’s RSS feed , or you can just download the mp3. Why listen? Especially if you don’t normally listen to podcasts?

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