Both Sides of the Table

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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. That way people who want to get your blog by RSS and/or email can do so. In the era of two-way communications people expect an authentic voice and not the Wizard of Oz pulling levels behind the curtains. What should you blog about?

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