A Smart Bear: Startups and Marketing for Geeks

DECEMBER 12, 2011

I don’t care if this person is going to spend 60 hours a week writing inscrutable code that only a Ruby interpreter could love. Don’t let them say “It’s been a while” — if they can’t talk about it, how can they claim it’s experience they’re bringing along? Writing skills are required.

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Hiring Employee Ruby Java 282

A Smart Bear: Startups and Marketing for Geeks

JUNE 20, 2011

Salesforce.com recently bought Heroku for $250m because the latter controlled fully-managed Ruby on Rails deployments. For small companies, “controlling a market&# won’t be as grandiose as “telephony,&# but it’s still control of something.

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A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 15, 2010

As David Heinemeier Hansson (the creator of Ruby on Rails and a partner at 37signals ) notes in a recent speech to Stanford students : "Nobody is an overnight success. You have to grind it out for years to succeed: seven years, ten years — maybe even longer. Most overnight successes you see have been working at it for ten years.

Entrepreneur 246

Entrepreneur San Francisco North Carolina Cofounder 246

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 29, 2010

Take Heroku , a fully-managed Ruby on Rails platform. If you're betting the entire business on getting traffic through search results, at any moment a competitor or the platform itself could oust you. Some things look like scary platform lock-in but aren't really.

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Marketing SEO Ruby Widget 229

A Smart Bear: Startups and Marketing for Geeks

APRIL 9, 2012

David Heinemeier Hansson doesn’t deserve to be alive either for instance — he makes millions of dollars at his bootstrapped, profitable, beloved business , he’s honored by geeks for creating Ruby on Rails , he’s a New York Times best-selling author and a race car driver, and all this with a 30-hour work-week.

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